Put your name on everything. This is not a recommendation for anyone’s ego, but we think there’s a particularly good reason to put your name on everything. Take the time to do a walk-through of your …
How long would you like to hold?
How long would you like to hold? When you call a business, how long are you satisfied with being on hold? Most people in surveys answer that they don’t want to be on hold for more than two minutes. …
Do a complete review of your referral marketing program.
Do a complete review of your referral marketing program. Levin Group has identified five key focus areas that should all be addressed in an orthodontic referral marketing program. Competition is …
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Increase adult patients.
Increase adult patients. The number of adults receiving orthodontic treatment due to aligners will grow. Practices that ignore the adult market, or have no marketing strategies focused on adults, and …
Improve your telephone skills ASAP! The telephone is your lifeline to the outside world and certainly to new parents and patients.
Improve your telephone skills ASAP! The telephone is your lifeline to the outside world and certainly to new parents and patients. Whenever a new parent or patient calls, you want to treat them in a …
If you refund money to a parent or patient who is unhappy you may want to have them sign a release.
If you refund money to a parent or patient who is unhappy you may want to have them sign a release. A release protects you from the patient saying negative things about the doctor or practice, writing …
If you want to change the behavior of someone you work with, simply behave the way you would like them to.
If you want to change the behavior of someone you work with, simply behave the way you would like them to. For example, if a team member is negative during most of their conversations in the staff …
Set a daily production goal.
Set a daily production goal. Each day orthodontic practices should have a daily production goal. It is usually measured in revenue against new cases; however, regardless of the measurement having a …
Delegate, delegate, delegate.
Delegate, delegate, delegate. In the four stages of entrepreneurship for orthodontists one thing is clear. Orthodontic practices with the highest delegation move to the fourth and most successful …
One of the challenges in case acceptance is the fee.
One of the challenges in case acceptance is the fee. There are numerous ways to approach making fee payment more convenient such as the availability of multiple financial options including patient …
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If you must have a tough conversation what is the most important factor in the conversation?
If you must have a tough conversation what is the most important factor in the conversation? Oddly enough, it is not the conversation itself. It is preparation. Before you communicate with another …
What is a practical and useful definition of leadership?
What is a practical and useful definition of leadership? Textbooks with over 500 pages have been written about leadership and are so complex and deep that leaders can rarely work with the information …
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