Increasing Practice Production Every Year
Share your brand with every parent and patient. A simple technique to drive your brand is to make sure that you talk about it in every patient visit. This can be as simple as waiting for the …
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Is this your brand? Do you want to be known as a practice that is incredibly fun for children, enjoys and focuses on adults, promotes aligners, or is involved in helping the community? Any or all …
Do you have a series of prepared questions? If you want to have better conversations with parents or patients, you should increase the ratio of questions to statements in your conversations. Having a …
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Don’t be afraid to take a risk. If someone else has done it, you can probably do it too. You don’t want to be cavalier or impulsive, but if you take the time to study what others have done, surround …
Is this a problem? The first step in the problem-solving methodology taught by Harvard Business School is to ask the question: Do we have a problem? In many cases you will decide that what you're …
Where does Johnny go to school? Questions of this nature during a new patient phone call give insight as to who is calling and help advance the conversation. Once you find out where Johnny goes to …
Were you surprised? 2021 was an excellent year. In fact, it was a record-setting year for many practices. However, there were some practices that actually declined, and it took them by surprise. They …
Let patients know that you contribute. Many orthodontic practices are wonderful at contributing to their communities. If you make contributions or offer sponsorships, you should make every patient …
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How do you handle frustration? Some people get quiet. Others display a bad mood. Instead of going down a negative rabbit hole, why not identify the frustration and express it clearly to anyone else …
The magic of the number 3. When analyzing your practice, a simple and powerful approach is to focus on the number 3. For example, what are your 3 top concerns facing the practice? Your top three …
Why not start advertising? The least expensive advertising program is in your own office. Social media is important, but it isn’t the only place to advertise your name and brand. Advertising services …
How fast can you reach high production? In Levin Group’s 30-year ongoing study of top 10% performing orthodontic practices, we found that it required approximate seven years to reach the top 10%. …
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