If you purchase or add a new technology, make sure parents and patients know about it. Parents and patients interpret modern technology as leading-edge, and it enhances their image of the quality of …
Hold an annual event.
Hold an "annual event." The event should be focused on achieving 6 to 12 months of referral marketing. An annual event also yields many touch points and that is critically important. We would like to …
Allowing patients to get overdue for payments leads to overdue debonds.
Allowing patients to get overdue for payments leads to overdue debonds. This is almost predictable in every orthodontic practice because people who owe money tend to miss appointments as they do not …
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Social media in orthodontics should be part of referral marketing.
Social media in orthodontics should be part of referral marketing. Social media is a great referral marketing tool but it’s not necessarily a guaranteed pathway to success. Some programs work really …
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Are your systems written down?
Are your systems written down? Taking the time to document and write down systems makes training future team members easier than ever before. …
If you’re hiring, make your ad look different.
If you’re hiring, make your ad look different. Include selling points such as your enjoyable environment, cooperative team members, and an opportunity to grow and make a difference. You don’t want …
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Have your treatment coordinator inform parents about all the fun activities at your ortho practice.
Have your treatment coordinator inform parents about all the fun activities at your ortho practice. The idea is for parents to believe the children will like going to the dentist, enjoy their …
In referral marketing don’t forget about the parents.
In referral marketing don’t forget about the parents. The truth is that parents are often the real referral sources from the family. Mothers have huge networks and connections and regularly talk to …
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The doctor should contact unhappy patients.
The doctor should contact unhappy patients. This is an unpleasant task, but if you have an angry patient, the doctor should call the patient that evening to see what can be done to turn the situation …
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Negotiate positively.
Negotiate positively. There are many small negotiations that must take place with patients, and you want them to be win-win situations. Whether it involves scheduling an appointment, collecting a …
Increase revenue every year.
Increase revenue every year. Just as you would with blood pressure or cholesterol monitoring for your personal health, use your revenue to determine the health of your …
Make sure you have enough referral marketing strategies to create energy and enthusiasm.
Make sure you have enough referral marketing strategies to create energy and enthusiasm. We suggest a minimum of five patient related activities taking place together. This could include a giveaway, …
