Hold a morning meeting. Morning meetings are an essential factor in orthodontic practice success. Certainly, there are practices that are successful without them, but there are many more that are …
Patients love referral marketing because they perceive it as fun.
Patients love referral marketing because they perceive it as fun. When enthusiastic orthodontic practices create fun and enjoyable environments the word gets out. Kids tell their parents, parents tell …
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Handle virtual appointments carefully.
Handle virtual appointments carefully. There’s nothing wrong with virtual appointments; however, some patients may feel that they are not getting enough live attention. Explain the benefit of virtual …
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Set a production goal.
Set a production goal. Every orthodontic practice should have an annual production goal. We recommend that it be at least 18% over the last 12 months for three cycles. This is due to our ongoing data …
You must have a professional relations coordinator (PRC) on your team.
You must have a professional relations coordinator (PRC) on your team. If you want to have a successful referral marketing program, you need a PRC in the office at least 16-20 hours per week. Like any …
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Orthodontists should thank parents and patients personally for referrals.
Orthodontists should thank parents and patients personally for referrals. Whenever a parent or patient refers another patient, a call from the orthodontist is a powerful way to say thank you and …
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Periodically spot-check overhead.
Periodically spot-check overhead. Compare overhead percentages to national and regional averages to determine if the practice has been spending more than those averages. If so, take the time to find …
Suggest orthodontics for parents.
Suggest orthodontics for parents. Talk to parents about having aligner orthodontic treatment along with their child who is also having treatment. It can be fun when parents and kids have orthodontics …
Check carefully how much you’re spending on your SEO.
Check carefully how much you’re spending on your SEO. We are finding that many practices have increasing subscription costs and don’t have any idea what type of benefit is occurring. Speak frankly and …
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Have at least three parts to every patient customer service experience.
Have at least three parts to every patient customer service experience. One component is nice, but three is powerful. They might include greeting parents and patients warmly, asking every patient how …
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If you purchase or add a new technology, make sure every patient knows about it.
If you purchase or add a new technology, make sure parents and patients know about it. Parents and patients interpret modern technology as leading-edge, and it enhances their image of the quality of …
Hold an annual event.
Hold an "annual event." The event should be focused on achieving 6 to 12 months of referral marketing. An annual event also yields many touch points and that is critically important. We would like to …
