Increasing Practice Production Every Year
Allowing patients to get overdue for payments leads to overdue debonds. This is almost predictable in every orthodontic practice because people who owe money tend to miss appointments as they do not …
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Social media in orthodontics should be part of referral marketing. Social media is a great referral marketing tool but it’s not necessarily a guaranteed pathway to success. Some programs work really …
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Are your systems written down? Taking the time to document and write down systems makes training future team members easier than ever before. …
If you’re hiring, make your ad look different. Include selling points such as your enjoyable environment, cooperative team members, and an opportunity to grow and make a difference. You don’t want …
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Have your treatment coordinator inform parents about all the fun activities at your ortho practice. The idea is for parents to believe the children will like going to the dentist, enjoy their …
In referral marketing don’t forget about the parents. The truth is that parents are often the real referral sources from the family. Mothers have huge networks and connections and regularly talk to …
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The doctor should contact unhappy patients. This is an unpleasant task, but if you have an angry patient, the doctor should call the patient that evening to see what can be done to turn the situation …
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Negotiate positively. There are many small negotiations that must take place with patients, and you want them to be win-win situations. Whether it involves scheduling an appointment, collecting a …
Increase revenue every year. Just as you would with blood pressure or cholesterol monitoring for your personal health, use your revenue to determine the health of your …
Make sure you have enough referral marketing strategies to create energy and enthusiasm. We suggest a minimum of five patient related activities taking place together. This could include a giveaway, …
What do you do with patients who are no-shows? You gradually must let them know that it may not be possible to achieve the high-quality clinical result they expect if they continue to skip …
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The treatment coordinator (TC) must be your most energetic staff member. Patients and parents pick up almost instantly on the energy and attitude of the TC. We have always found that high energy TCs …
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