Train, train, train. Orthodontics has become more complex and more technical. Be sure all team members are trained to properly maximize the opportunity from each technological …
Reduce no-shows.
Reduce no-shows. No-shows result in overdue debonds, which result in increased overhead and a practice that is busy with patents that are no longer profitable. …
How have you increased efficiency today?
How have you increased efficiency today? Orthodontic practices, like most businesses, have areas of inefficiency. These could include scheduling new patients, follow-up from treatment coordinator …
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When is the best time to grow?
When is the best time to grow? The best time is typically when you’re doing well. Unfortunately, this is when many orthodontic practices take their foot off the accelerator. …
Analyze your referring doctor marketing.
Analyze your referring doctor marketing. How many relationships do you have? How many new relationships do you have? How many have you lost? …
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Ask about satisfaction.
Ask about satisfaction. A wonderful script for adult patients for every visit is to ask at the end: “Mrs. Smith, are you completely satisfied with our treatment so far?” This gives the patient a …
New forms of competition.
New forms of competition. You may have seen the recent announcement by a large DSO that they are launching a new branded aligner. The fee for these aligners is approximately $2,000 and the patient …
Always ask patients what’s new.
Always ask patients what’s new. Many kids love to talk about what’s new, and others will simply say nothing. Either way it shows interest and friendliness with the kids—and even adults. …
Overhead Advice: Implement Technology.
Overhead Advice: Implement Technology. One way to combat higher overhead is to implement technologies that make practice operations more expedient. …
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Educate, educate, educate.
Educate, educate, educate. Parents, patients, referring doctors, social media and the community should all be used to educate the public about why visiting an orthodontist is the best choice for any …
Send an email.
Send an email. At least once a year send an email to all parents reminding them that you appreciate having their children as patients and asking them to let you know if you can make orthodontics more …
Market in all five focus areas.
Market in all five focus areas. Levin Group has identified five marketing focus areas for orthodontic practices that include patients, parents, referring doctors, social media and the community. …
