Is your growth rate slowing? If the practice growth rate is slowing down, the practice has entered the first stage of decline. Growth is good, but if it is slowing down today it will slow down even …
Do you have enough marketing strategies?
Do you have enough marketing strategies? One of the most fundamental factors in orthodontic referral marketing is having the right number of strategies in each area that needs to be targeted. The …
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Stay successful!
Stay successful! Always keep in mind that success today is not a guarantee of success tomorrow. Orthodontics, dentistry, and the world are changing very quickly. Don’t rest on your laurels. …
Being motivated is fun!
Being motivated is fun! Orthodontic practices lend themselves to fun environments where the orthodontist, staff, and patients all have a good time almost every day. …
Allocate your marketing dollars.
Allocate your marketing dollars. Be very strategic about how much to spend in each of the five categories that are essential for orthodontic referral marketing: patients, parents, referring doctors, …
Know the “other” value of retainer checks.
Know the “other” value of retainer checks. At the end of every retainer check reinforce to the patient how well the case turned out. …
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Don’t throw marketing strategies against the wall to see what sticks.
Don’t throw marketing strategies against the wall to see what sticks. Take the time to think about where you want the practice to be in five years and what combination of marketing strategies will …
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Make sure two people know every job.
Make sure two people know every job. It is always best if at least two people know every job so that there is no breakdown during vacations, on days off, for sick days or if a team member decides to …
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Submit your fee schedules regularly.
Submit your fee schedules regularly. Be sure to submit fee schedules to the insurance companies at least once a year, especially if you increase fees. Occasionally, they may raise your profile. …
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Build strong relationships.
Build strong relationships. The first thing a treatment coordinator (TC) should do with any new patient or parent is called the Golden 10. This is where you learn 10 things about the patient, …
Plan your marketing seasons.
Plan your marketing seasons. Create an annual calendar of which holidays and events you will have in your practice to create fun for the kids. …
Collections are customer service.
Collections are customer service. Work hard to keep your patients current in their payments. People who fall behind and owe you money sometimes become “negative” and begin to look for reasons they …
