Are you consistent? The number one failure of referral marketing programs is inconsistency. Take time to review your referral marketing program to determine whether it has been consistently …
Are your referrals upper down this month?
Are your referrals upper down this month? Track referrals closely, know where they come from, and know what the trend is monthly. …
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Who runs the observation program?
Who runs the observation program? The treatment coordinator should be responsible for the observation program as this is part of the future sales process and the TC is responsible for sales. …
On a scale of 1 to 10 what is your attitude today?
On a scale of 1 to 10 what is your attitude today? Every doctor and team member should come to the office with a minimum attitude of a nine or, even better, a 10! …
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Restructure the payment plan.
Restructure the payment plan. If a parent or patient gets far enough behind in payments, they may not be able to catch it up. A better payment strategy is to restructure the payment plan then to get …
How many patients are in your observation program?
How many patients are in your observation program? The answer to this is important, but what’s even more important is knowing the last time an observation patient was in. The longer the intervals in …
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The last word.
The last word. Upon removing braces, ask every patient to please let you know if they have any concerns in the future and let them know that you will be more than happy to see them. Don’t assume that …
Keep collections on track.
Keep collections on track. When patients or parents get overdue on payments, they often start skipping appointments, which leads to overdue debonds. …
Don’t forget to acknowledge the parents.
Don’t forget to acknowledge the parents. Anytime you see a parent in the office stop, smile, and say hello. …
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Have a funny story ready.
Have a funny story ready. Telling kids funny stories that are relevant to their age group or that are about something funny that happened to another patient (without using names) will create a …
Train, train, train.
Train, train, train. Orthodontics has become more complex and more technical. Be sure all team members are trained to properly maximize the opportunity from each technological …
Reduce no-shows.
Reduce no-shows. No-shows result in overdue debonds, which result in increased overhead and a practice that is busy with patents that are no longer profitable. …
