Increasing Practice Production Every Year
Are your marketing strategies relevant? We see many practices that are proud of their marketing program only to find that the strategies are no longer as relevant as they thought they …
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Who is responsible? If you don’t have one person who is completely accountable for the referral marketing program, you don’t have a comprehensive referral marketing program. …
What do you tell a new patient who is “shopping” your practice and other practices? The treatment coordinator should be prepared with key summary statements on why your practice is the right practice …
Always respond positively. Orthodontic practices should be fun and energized environments. Whenever you’re asked a question you should give an enthusiastic and positive response. …
Be intensely consistent with your marketing. The number one reason for referral marketing failure is inconsistency. …
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“Wow” every patient. Customer service is simple. Simply think of creative ways to “wow” every patient in your practice. Give them compliment, tell them you appreciate them, or recognize something …
Are you excited? Are you truly excited to walk into your practice every morning? The most successful orthodontic teams start the day with a high level of energy, enthusiasm, and excitement. …
Advice for overhead: Update systems. One way to combat higher overhead is implementing and updating all operational systems to maximize efficiency. …
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Analyze your referring doctor marketing. How many relationships do you have? How many new relationships do you have? How many have you lost? …
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If you have an unhappy parent or patient, the first step is to just listen. Let them talk, calm down, and feel that they have been heard. …
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Pitch in where you can. Coworkers and colleagues will periodically become overwhelmed due to the unpredictable flow of a dental practice. If you see a colleague who is struggling with a patient or …
Mentor a new team member. When a new team member joins the practice, they should be assigned a mentor. New team members are often expected to grasp how the practice operates and master it quickly. …
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