How are new patients finding you? Levin Group specifically recommends that orthodontic practices have marketing strategies in five key areas, which include patients, parents, referring doctors, social …
If you’re concerned about referrals track them daily.
If you’re concerned about referrals track them daily. If your referrals aren’t where you want them, you shouldn’t wait a week or a month to find out. It’s not that any single day gives you the big …
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Go and observe.
Go and observe. If you want to improve your practice, find a colleague who has an excellent practice and see if you can spend a day observing how they operate. This can be for doctors or team …
Always look for ways to improve.
Always look for ways to improve. Many people peak early in their lives and careers and just float along after that. Those who have the most satisfaction are the ones that work to continually improve, …
If you’re frustrated…
If you’re frustrated…Frustration is exhausting because we think of all the issues that are frustrating us and they keep coming back. A great exercise is to make a “frustration list.” Write down …
Build the reputation of your TC.
Build the reputation of your TC. In every new patient consult phone call, take time to talk about the treatment coordinator (TC) that they will meet and how much they will enjoy meeting them. Creating …
Great leaders listen.
Great leaders listen. One of the most important leadership traits is listening and this is a trait that most people have not mastered. Truly asking yourself what the other person is saying and what …
Be compassionate with parents and patients about the economy.
Be compassionate with parents and patients about the economy. If a parent or patient expresses concern about accepting treatment because they are worried about the economy, your response should be one …
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Put air in your tires.
Put air in your tires. Some days (or weeks) just feel flat. If there was a digital gauge, like the kind we have in our cars for tire pressure, it would show that the tires are losing air. In this case …
Make three improvements per month.
Make three improvements per month. Add an agenda item to your monthly staff meeting to identify three improvements that the practice will make in the next 30 days. By addressing improvements, the …
Time for retraining.
Time for retraining. All businesses know that training and retraining are essential to remain competitive. Orthodontic practices are no different. The treatment coordinator (TC) process now needs to …
If you have enough referrals…
If you have enough referrals…If you have enough referrals, you will always be fine. We are seeing a wider bell curve in terms of the success of orthodontic practices today due to new styles of …
