Is your orthodontic practice fun? When parents and patients walk in they can feel within seconds if it is a fun environment. If the front desk is chaotic and looks like a war zone, the level of the …
Have marketing strategies for the parents.
Have marketing strategies for the parents. Parents are often the more important referral source than the children when it comes to mothers talking to mothers. …
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Compliment the referring doctor.
Compliment the referring doctor. When patients hear a compliment about the referring doctor they often repeat it when they go back. This adds to a positive …
Track your overdue debonds daily.
Track your overdue debonds daily. Overdue debonds are 100% pure overhead. The target is to have less than 2% of all cases overdue for debond. …
Follow up on any patient this doesn’t accept treatment.
Follow up on any patient this doesn’t accept treatment. People have multiple decisions they have to make and schedules that have to be juggled. Follow-up can often close far more cases than waiting …
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Measure new patient callers that don’t schedule.
Measure new patient callers that don’t schedule. This is a measurement that most orthodontic practices ignore, but you may be losing tens of thousands of dollars per …
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When new patients call the practice, give them a huge welcome.
When new patients call the practice, give them a huge welcome. Use scripting such as: “Mrs. Jones, I’m delighted that you called. We love meeting new patients.” …
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Build a solid follow-up system for overdue patients.
Build a solid follow-up system for overdue patients. It can take up to nine contacts using phone calls, texts and emails to reach a patient and have them reschedule. It sounds tedious but it’s well …
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Measure all overdue patients.
Measure all overdue patients. This includes all active patients who don’t have their next appointment, have canceled, or have no-showed and have not …
Don’t make excuses.
Don’t make excuses. Even if the excuse is legitimate, it will only hold you back from focusing on how to improve a situation. People who don’t make excuses simply contribute and achieve …
Be understanding about no-shows.
Be understanding about no-shows. No-shows hurt practices, but once in a while they are understandable. Minor car accidents, illness, and work obligations are all unforeseen circumstances that affect …
Take the patient’s side.
Take the patient’s side. If a patient is upset by what their dental insurance doesn’t cover, empathize and sympathize with them. By aligning yourself with the patient, you’ll refocus their annoyance …
