Increasing Practice Production Every Year
Reinvigorate your patient marketing plan. Patients get bored with the same marketing strategies over and over. You may not think they notice, but they do and changing strategies creates a leading-edge …
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Collect payments on time. Patients overdue for payment often result in overdue cases. This means a larger percentage of patients in the practice will be overdue for debonds, which means overhead will …
Track ortho patients’ dental hygiene appointments. Orthodontic practices should make sure patients have regular hygiene appointments in the referring offices. This will impress referring doctors …
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Plan for team member absences. Every practice has days where a team member cannot come in for some reason. The practice should have a contingency plan for every position rather than scrambling that …
Be careful with Teledentistry. It grew nicely during the pandemic, but it has since slowed down. Remember to offer patients the choice of whether to have a virtual consult, checkup, or follow-up and …
Thank every referral source. Track where referrals come from and go out of your way to personally thank any patient, parent, or referring doctor that refers a patient to …
What is the first step in referral marketing? Your first step should be to hire a part-time professional relations coordinator (PRC). This person will carry out 95% of the entire referral marketing …
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Celebrate every holiday. Ortho practices are supposed to be fun. Why not decorate and celebrate every holiday throughout the year by creating a fun environment for parents and …
Check your debonds. During the pandemic, many patients didn’t get back to the orthodontic practice on a regular basis. This is leading to a rise in overdue debonds that could take one or more years to …
Does your referral marketing program have sufficient quantity? Referral marketing it’s not just about good quality strategies. It is equally about the quantity of strategies and if you don’t have …
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Communicate regularly with observation patients. Be sure to include observation patients and parents in the orthodontic practice communications program. They should be hearing from you at least every …
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Always respond positively. Orthodontic practices should be energized environments. Whenever you’re asked a question there should be an enthusiastic and positive …
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