Educate, educate, educate. Parents, patients, referring doctors, social media and the community should all be used to educate the public about why visiting an orthodontist is the best choice for any …
Send an email.
Send an email. At least once a year send an email to all parents reminding them that you appreciate having their children as patients and asking them to let you know if you can make orthodontics more …
Market in all five focus areas.
Market in all five focus areas. Levin Group has identified five marketing focus areas for orthodontic practices that include patients, parents, referring doctors, social media and the community. …
Be innovative.
Be innovative. Think of three ways today to increase patient marketing to create fun, excitement and energy. …
Advice for overhead: Update systems.
Advice for overhead: Update systems. One way to combat higher overhead is implementing and updating all operational systems to maximize efficiency. …
Continue Reading about Advice for overhead: Update systems. →
Don’t forget the parents.
Don’t forget the parents. Parents are often the stronger marketing group compared to young patients. Do you really think a 12-year-old patient is directly referring a friend from school to your …
Tell them who you are.
Tell them who you are. When delivering anything, especially food items, to referring practices make sure you have a sticker or tag that tells them it’s from your practice. …
Have a patient appreciation day.
Have a patient appreciation day. At least once a year have a Patient Appreciation Day when you send gratitude to all patients and parents and make the practice feel like a party that day. …
Renovate your practice.
Renovate your practice. Periodically step back and look at your practice and simply ask if you were starting today if you would do things exactly the way you were doing them. …
Give a fun greeting.
Give a fun greeting. At the front desk you can give a big, enthusiastic, fun greeting. Give kids an elbow bump, socially distanced high five, or do something fun to let them know you’re glad they’re …
Thank every parent.
Thank every parent. Every time a parent comes to the practice, thank them for having their child as a patient and tell them how much you enjoy having their child in the practice. …
Get excited in the morning.
Get excited in the morning. Figure out what excites you and make sure you do it, think about it, read about it or listen to it before you hit the office. …
