Plan for team member absences. Every practice has days where a team member cannot come in for some reason. The practice should have a contingency plan for every position rather than scrambling that …
Be careful with Teledentistry.
Be careful with Teledentistry. It grew nicely during the pandemic, but it has since slowed down. Remember to offer patients the choice of whether to have a virtual consult, checkup, or follow-up and …
Thank every referral source.
Thank every referral source. Track where referrals come from and go out of your way to personally thank any patient, parent, or referring doctor that refers a patient to …
What is the first step in referral marketing?
What is the first step in referral marketing? Your first step should be to hire a part-time professional relations coordinator (PRC). This person will carry out 95% of the entire referral marketing …
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Celebrate every holiday.
Celebrate every holiday. Ortho practices are supposed to be fun. Why not decorate and celebrate every holiday throughout the year by creating a fun environment for parents and …
Check your debonds.
Check your debonds. During the pandemic, many patients didn’t get back to the orthodontic practice on a regular basis. This is leading to a rise in overdue debonds that could take one or more years to …
Does your referral marketing program have sufficient quantity?
Does your referral marketing program have sufficient quantity? Referral marketing it’s not just about good quality strategies. It is equally about the quantity of strategies and if you don’t have …
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Communicate regularly with observation patients.
Communicate regularly with observation patients. Be sure to include observation patients and parents in the orthodontic practice communications program. They should be hearing from you at least every …
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Always respond positively.
Always respond positively. Orthodontic practices should be energized environments. Whenever you’re asked a question there should be an enthusiastic and positive …
Do you know the FAQs?
Do you know the FAQs? Everyone know FAQs are frequently asked questions. Every practice should have a list of FAQs with scripted responses. …
Compliment every parent.
Compliment every parent. It sounds so simple and obvious, but the truth is most practices forget to do it. Reinvigorate the concept of giving compliments to every parent and patient every …
Who runs the observation program?
Who runs the observation program? The treatment coordinator (TC) should be responsible for the observation program as this is part of the “future sales” process and the TC is responsible for …
