As part of your commitment to continual learning, stay up to speed with the latest trends and data about our profession. Read some of the latest in the Dental Economics / Levin Group Annual …
Be clear on financial options.
Be clear on financial options. One of the strongest marketing techniques is to let parents and patients know that there are multiple financial options when they are scheduling their consult …
Would your patients come to you again?
Would your patients come to you again? Orthodontic practices have the benefit of patients not leaving the practice because they are in the middle of treatment. This doesn’t mean that they are …
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Is someone in charge of marketing?
Is someone in charge of marketing? Do you have a professional relations coordinator (PRC) working at least 16 to 20 hours per week to carry out your marketing program and meet all deadlines? If not, …
Ask the right questions.
Ask the right questions. Do you analyze your referrals on a monthly basis to determine any change in referral patterns or trends? …
Subscribe to podcasts and blogs.
Subscribe to podcasts and blogs that can help you improve practice performance and increase production. There are many excellent resources for dental education and practice improvement. Here’s a …
Give every orthodontic patient and parent a big greeting.
Give every orthodontic patient and parent a big greeting. Not only do you need to give parents and patients a big greeting but you must quickly acknowledge they have entered the practice. Having …
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Is your orthodontic practice fun?
Is your orthodontic practice fun? When parents and patients walk in they can feel within seconds if it is a fun environment. If the front desk is chaotic and looks like a war zone, the level of the …
Have marketing strategies for the parents.
Have marketing strategies for the parents. Parents are often the more important referral source than the children when it comes to mothers talking to mothers. …
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Compliment the referring doctor.
Compliment the referring doctor. When patients hear a compliment about the referring doctor they often repeat it when they go back. This adds to a positive …
Track your overdue debonds daily.
Track your overdue debonds daily. Overdue debonds are 100% pure overhead. The target is to have less than 2% of all cases overdue for debond. …
Follow up on any patient this doesn’t accept treatment.
Follow up on any patient this doesn’t accept treatment. People have multiple decisions they have to make and schedules that have to be juggled. Follow-up can often close far more cases than waiting …
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