Consider changing practice hours for greater convenience. If you’ve noticed a number of parents seeking appointment times outside of current hours, or if blocks of time go unused consistently, …

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Tackle collections every day. Every morning you should take time to identify any parents who are coming to the practice with overdue balances. This way you’ll be ready to discuss payment options and …

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Advice for the Front Desk Team – Document new parent conversations. Always ask prospective parents who referred them to your practice. Make sure that patient records reflect this information. On the …

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Align the practice’s annual and daily production goals. Daily goals should be set to achieve the annual production goal. For example, if the practice wants to produce $800,000 in 200 workdays, the …

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When you make improvements suggested by parents, give them credit. If you’re making changes based on parent feedback, let parents know that you’re responding to—and appreciate—their suggestions. This …

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Advice for the Pediatric Dentist – Increase your business knowledge. Clinical expertise is required to graduate from dental school and residency programs, but those skills don’t guarantee a successful …

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Advice for the Marketing Coordinator – Market consistently. To ensure the best marketing results, consistency is critical. Use strategies on an ongoing basis throughout the year. Haphazard marketing …

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Script every parent and patient interaction. Scripting helps dentists and team members communicate more effectively with parents and patients. As in sports, working from the same “playbook” builds …

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Set the example. A leader is the example that other people will follow. Leaders who ask team members to behave and act one way but do not do it themselves send a counterproductive message. Take the …

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Don’t get confused by insurance codes. If you’re having trouble understanding which codes to use for insurance, simply contact the insurance company. You hear about many tricks and gimmicks but you …

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Manage the practice’s time. The schedule serves as your practice’s primary time management tool, determining how the doctor’s and staff members’ time will be used. Schedule patients wisely, based on …

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Keep an eye on profit. How are you measuring your practice success?  Jim Collins, author of the book Good to Great, talks about having one number that is the most important number in your practice. …

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