Give parents and patients the VIP treatment. To increase patient loyalty and word-of-mouth referrals, treat parents and patients in ways that show how much you value them. If you don’t welcome them …

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Advice for the Pediatric Dentist – Design a schedule that’s convenient for parents and patients. Some dentists arrange schedules for their own comfort and convenience. Instead, offer early morning or …

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Advice for the Doctor – Provide a professional development plan for each team member. Create a multi-year CE plan for each team member, based on the individual’s current skills and goals, as well as …

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Advice for the Doctor – Follow up personally with parents after treatment. Show parents how much you care about their children. The evening after treatment, call them at home to ask how their child is …

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Training should include scripting based on step-by-step documentation. When a practice has documented, step-by-step systems and a team that’s trained on those systems with scripting, doctors can focus …

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Build practice awareness among pediatricians. Become the recognized educational resource for referring doctors by supplying their offices with brochures about the importance of early dental care. Make …

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Performance Target: Implement 15 ongoing patient marketing strategies. A consistent marketing program requires more than just a few strategies. By using 15 strategies throughout the year, you’ll have …

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Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …

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Eliminate inefficiencies. Eventually, even the best practice systems develop bottlenecks that reduce efficiency and increase stress. That’s why all systems should be replaced—not merely tweaked—every …

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For Practice Owners – Valuation Factor: The Lease. If you lease your office space, it can be a critical factor in practice valuation. A lease that expires within a year or two will reduce practice …

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Advice for the Hygienist – Build value for hygiene appointments. One of the best methods for young patients to achieve optimal oral health is an effective hygiene recare system. Develop powerful …

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Learn from rejection of proposed treatment. When parents decline a case, you may tend to feel badly and take it personally. Learn to do what the best salespeople do. Rejection actually motivates them …

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