Learn from dissatisfied parents – Don’t take criticism personally. Don’t interpret a negative comment about the practice as a comment about you personally. By being too thin-skinned, you’ll lose a …

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Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. Making a good impression when you interact with community members, groups …

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Advice for the Pediatric Dentist – Do more with what you already have. Many practices have fewer new patients presenting than at any other time in recent history. Doctors need to make the most of the …

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Use “habit triggers” to bring out your winning personality. A habit trigger is a simple sentence you repeat to yourself to reinforce a positive attitude before meeting patients. You might say, “I’m …

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Performance Target: Train all team members on every system within 90 days. Gaps in learning prevent team members—and your practice—from reaching their potential. By reviewing systems checklists and …

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Advice for the Front Desk Coordinator – Write down parents’ and patients’ personal details. Document what you learn about new parents and patients during their first phone call to the practice. At the …

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Advice for the Marketing Coordinator – Set marketing targets for the new year. Measurable targets help drive performance. If the target is to increase patient referrals 15% annually, you must also set …

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Use extra cash to reduce debt. If the practice’s cash reserves stay consistently higher than necessary, put some of that money to work. By applying a portion of it to practice debt, you will not only …

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Eliminate the #1 cause of stress in your practice—an unorganized schedule. Scheduling isn't simply filling in every available line in the schedule. Instead, it is determining how to efficiently use …

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Advice for the Marketing Coordinator – Start the new year with a 12-month marketing calendar. Based on this year’s results, identify marketing strategies worth continuing in 2019. Add new ideas to …

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Treat patients like celebrities. To ensure that you provide an excellent customer experience for every patient you interact with, imagine you’re working with “stars” all day long. However you’d treat …

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