Rehearse scripts regularly. Team members need to be so familiar and comfortable with their scripts that they become second nature. By providing opportunities for rehearsing and role-playing with …
Add texting as a confirmation option.
Add texting as a confirmation option. If your practice is still confirming appointments by sending postcards and making calls to land-line phones, it’s time to upgrade your communication efforts. …
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Inform the doctor about patients who miss their appointments.
Inform the doctor about patients who miss their appointments. This will ensure doctor awareness of your practice’s no-show situation. It will also give him or her the opportunity to communicate with …
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Identify communication problems… and correct them.
Identify communication problems… and correct them. Locate the areas where there are breakdowns in efficiency and come up with simple communication systems to resolve these problems. Effective …
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Advice for the Treatment Coordinator (TC) – Greet new patients and their parents immediately.
Advice for the Treatment Coordinator (TC) – Greet new patients and their parents immediately. You want to start the relationship in the best possible way. Try to meet prospective patients and their …
Advice for the Marketing Coordinator – Avoid these two common marketing mistakes.
Advice for the Marketing Coordinator – Avoid these two common marketing mistakes. If you’re not getting enough patient referrals from your marketing program, the most likely reasons are: Using …
Advice for the Pediatric Specialist – Don’t create (and then neglect) a second location.
Advice for the Pediatric Specialist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive …
Document systems to create meaningful change.
Document systems to create meaningful change. For many pedo practices, the habit of relying on verbal, unwritten protocols causes stress. To generate positive change in the practice, the team should …
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Advice for the Front Desk Team – Give written notice that payment is due.
Advice for the Front Desk Team – Give written notice that payment is due. It’s most cost-effective to collect what patients owe before they leave the office. If this is not possible, don’t just …
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Keep your online presence current.
Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …
Don’t overdo control of overhead.
Don’t overdo control of overhead. Any successful businessperson will tell you, “You have to spend money to make money.” To thrive in the new dental economy, an endo practice must invest in attractive …
Advice for the Pediatric Dentist – Run the numbers.
Advice for the Pediatric Dentist – Run the numbers. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to you to …
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