Don’t just communicate… influence. Whenever you are communicating with parents, keep practice objectives in mind. Go beyond information to motivation, influencing parents to show up for appointments, …
Track referral sources.
Track referral sources. A critical question to ask when a parent of a new patient calls is, “Whom may we thank for referring you to our office?” This will enable you to track what GP, pediatrician or …
Hold more productive meetings.
Hold more productive meetings. Open discussion and honesty are critical in office meetings. The practice needs to create a receptive environment where everyone feels comfortable speaking up and …
Secure computers at the end of the day.
Secure computers at the end of the day. All practice computers should be shut down or locked when the office is closed to prevent any type of security breach. A running computer could give the wrong …
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Actively seek more parent referrals.
Actively seek more parent referrals. There’s an even better promoter of your practice than the dentist or the staff… it’s parents. They can be your goodwill ambassadors. Many are willing to take on …
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Encourage parents to go to the practice’s website and social media sites.
Encourage parents to go to the practice’s website and social media sites. In conversations with parents, if you discover that they haven’t visited your website, “friended” the office on Facebook or …
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