Increasing Practice Production Every Year
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Advice for the Front Desk Team – Make the first phone call count. The new patient call is an essential marketing opportunity. With excellent scripting that not only welcomes callers warmly but also …
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Review quarterly performance. How close is the practice to reaching its goals for production, collections, new patients, etc., for this quarter? Which systems need improvement to hit established …
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Advice for the Pediatric Dentist – Dispense products that promote good oral health. It’s not about making money. It’s about demonstrating to parents that you want their child to have better oral …
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Advice to the Front Desk Team – Make sure your tone of voice matches your words. Avoid going through the motions when greeting parents and patients. If you say you are happy to see them, your tone of …
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Advice for the Scheduling Coordinator – Create an “Ideal Day” template. Work with the pediatric dentist and your fellow team members to define an ideal day at the practice. Factoring in personal …
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Advice for the Hygienist – Build strong relationships with patients and parents. You probably have more direct contact with parents and patients than anyone else in the practice. This means that by …
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Advice to the Treatment Coordinator – Promote the pediatric dentist during the consult. Many parents have no idea what the doctor has accomplished. For example, board certification is a distinction …
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Advice for the Pediatric Dentist – Keep an open mind. Team members will be inspired if they see their leader embracing new ideas, learning better ways to run the practice as a business, and paying …
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If you find a certain administrative process frustrating, figure out how to change it. Even the best management systems develop bottlenecks over time. Do you find yourself frustrated by a particular …
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Refine telephone skills. Even in the age of the internet, the telephone is still the pedo practice’s main lifeline for new patients. Make new parents feel welcome when they call. Effective verbal …
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Never begin a response with “I’m only the…” When a parent is speaking with you, you are the practice at that moment. Even if you aren’t the right staff member to deal with the question or issue, you …
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Advice to the Marketing Coordinator – Increase the number of new referring doctors. Expanding the pool of referrers by just one pediatrician per year can add significant revenue to the practice’s …
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