Are you turning off parents? Some practices are very busy and not able to work patients in for weeks or even months. If you are in this situation, you may be surprised that your front desk staff is …
Don’t trust a marketing plan without testing it.
Don’t trust a marketing plan without testing it. In the world of marketing, there is an entire science of research and testing to determine if a marketing proposal and plan will work for an individual …
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How can I help a colleague today?
How can I help a colleague today? Every day, create a “moment of magic” for a colleague by doing one extra thing for them. How can you pitch in to help, take over for, or make a difference to one of …
If you want to fight inflation…
If you want to fight inflation… Negotiate more often and ask for what you want. There’s nothing wrong with telling a supply representative that you would like to reduce your costs in one area by 10% …
Ask every patient a question.
Ask every patient a question. Asking questions engages people, raises their level of trust, and shows how much you like them. Asking patients about how they are or what is new in their life helps to …
Interest-free financing…
Interest-free financing…These are beautiful words to any patient or consumer. Interest-free financing makes things sound affordable. Interest-free financing makes things sound convenient. …
Embrace the new hire.
Embrace the new hire. When a new hire joins your practice, no matter what their experience level is, they must learn about a new culture and get used to all the office operations. If you embrace the …
If you want to fight inflation…
If you want to fight inflation…To counteract inflation, decrease overhead. Analyze what you’re buying and ask yourself if you really need it, research other products that are of equal quality but …
The economy is shifting.
The economy is shifting. When economic trends change direction, watch carefully for changes in your practice. It is typical in down economies for practices to not realize that they are slowing down. …
Show appreciation for every caller.
Show appreciation for every caller. Very often patient phone calls feel like “annoying interruptions.” But this is the wrong attitude. Guard against it. The telephone is a lifeline to the practice and …
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End every patient visit by asking…
End every patient visit by asking… The last thing you should say to every parent is actually a question. Ask each parent if there is anything else you can do for them. In most cases the answer will be …
Thank every patient, every time.
Thank every patient, every time. Make it a goal that no parent leaves the practice without receiving a thank you. Never underestimate the power of small gestures. …
