Create an annual marketing plan. We find that the practices that excel in referral marketing typically have an excellent annual plan. One of the core tenets of referral marketing that we teach is to …
Create a contact system.
Create a contact system. If you want to maintain relationships with referring doctors at all levels, you need a contact system. We recommend reaching out by phone to one referring doctor every day. …
Advertise your charitable giving.
Advertise your charitable giving. During this NFL season, a sub shop called Jersey Mike’s has been advertising heavily about their charitable programs. They talk about how they’ve raised money for …
Pediatric dentists should thank parents personally for referrals.
Pediatric dentists should thank parents personally for referrals. Whenever a parent refers another patient, a call from the pediatric dentist is a powerful way to say thank you and reinforce …
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Periodically spot-check overhead.
Periodically spot-check overhead. Compare overhead percentages to national and regional averages to determine if the practice has been spending more than those averages. If so, take the time to find …
If you want to build a referral marketing program, start with a foundation in relationships.
If you want to build a referral marketing program, start with a foundation in relationships. Taking the time to get to know referring doctors, learning about them, and sharing enough about you will go …
Check carefully how much you’re spending on your SEO.
Check carefully how much you’re spending on your SEO. We are finding that many practices have increasing subscription costs and don’t have any idea what type of benefit is occurring. Speak frankly and …
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Have at least three parts to every patient customer service experience.
Have at least three parts to every patient customer service experience. One component is nice, but three is powerful. They might include greeting parents and patients warmly, asking every patient how …
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If you purchase or add a new technology, make sure every patient knows about it.
If you purchase or add a new technology, make sure parents know about it. Parents interpret modern technology as leading-edge, and it enhances their image of the quality of the practice. Always …
Every time you communicate with the referring doctor try to learn one new personal thing.
Every time you communicate with the referring doctor try to learn one new personal thing. Each time you speak to or get together with the referring doctor make it a point to learn something new. By …
The professional relations coordinator (PRC) is not just a delivery person.
The professional relations coordinator (PRC) is not just a delivery person. The PRC is a liaison between your specialty practice and referring offices. The fastest way to elevate the image of the PRC …
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Effortless?
Effortless? Does it feel like getting tasks done in your practice are effortless? If not, take the time to improve practice systems and eliminate inefficiency. …
