Start a book club. Have the entire team read Dale Carnegie‘s book How to Win Friends and Influence People. Read one chapter per month and discuss it for 15 minutes at your monthly …
Ask every parent if they are satisfied.
Ask every parent if they are satisfied. At the end of each visit ask parents if they are satisfied with the treatment that their child is receiving so far. When they say yes it reinforces their …
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You only get one chance to make a great first impression.
You only get one chance to make a great first impression. Spend time scripting the new patient phone call word by word and sentence by sentence. Also, be sure to project a positive …
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Let it go.
Let it go. If two team members are having a conflict, they should work to resolve it. Most conflicts are based on very minor issues that people can simply put aside, ignore, or let go. It’s rarely …
What’s new in referral marketing?
What’s new in referral marketing? Referral marketing has many fantastic components that can be added to the current plan. New strategies can be found by looking at what is done in other …
Regularly review your marketing plan.
Regularly review your marketing plan. Referral marketing is a critical element of specialty practice success. Be sure to create a set time each week to spend a few minutes reviewing the current …
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Check your stats.
Check your stats. Believe it or not, you can track your practice success by looking at a few key statistics each week. Identify the ones that are critical for your practice, track them, and make …
Compliment every parent.
Compliment every parent. It sounds so simple and obvious, but the truth is most practices forget to do it. Reinvigorate the concept of giving compliments to every parent and patient every …
Take a walk.
Take a walk. Sometimes going outside to take a walk around the building or down the street and back can clear your head. If you were having a bad day this is even more …
Keep cash available.
Keep cash available. Having cash on hand will protect the practice. We recommend building 3 to 4 months of cash reserves for unexpected events. …
Watch your overhead.
Watch your overhead. Can you find one way to decrease overhead by any small amount today? …
Don’t underestimate the power of small gestures.
Don’t underestimate the power of small gestures. Take time every day to let referring doctors know you appreciate them. A note, text, email, or call can add to the referral …
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