There’s a valuable lesson to be learned from this year’s Super Bowl. (Yes, I know this is a little late, but everybody’s talking about football again after last week’s draft, so here’s my contribution.)
Peyton Manning, an old man by football standards at age 39, did a great job for the Denver Broncos, winning his second Super Bowl and raising the level of respect from football fans.He ended his career with grace, dignity and great sportsmanship.
In contrast, North Carolina Panthers quarterback Cam Newton imploded. He’s an incredible athlete and lost just one game during the regular season, but he didn’t know how to handle defeat on football’s biggest stage. Instead of losing gracefully in a sportsmanlike way, he had a meltdown… not shaking hands with the Denver players and behaving horrifically at the post-game press conference. He earned a reputation as a bad sport that may take years to overcome.
The lesson in this for dental practices is that every doctor and team member should meet the highest standard of behavior every single day. Everyone has an occasional bad day, but in a service business like ours, you can’t let it show. When things go wrong, as they did for Newton, you need to smile and fake it. You owe it to your patients and to each other.
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