Dale Carnegie wrote How to Win Friends and Influence People—the greatest book ever written on interpersonal relations and getting along with other people. You may have read it but we strongly …
Referral Marketing Strategy Tip: Get creative.
Referral Marketing Strategy Tip: Get creative. There are hundreds if not thousands of ideas on how to market to referring offices and patients. Right now Fortnite is the hottest thing going. It may …
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For Practice Owners – Valuation Factor: Fees.
For Practice Owners – Valuation Factor: Fees. Patients may be pleased that your fees are relatively low, but a prospective buyer for your practice may see them as a liability. If a buyer simply raised …
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Raise your game.
Raise your game. Continual improvement only takes place when there is some level of focus. Try to find three things that you will improve in your practice in the next 30 days. They can be little …
Referral Marketing Strategy Tip: Deliveries help deliver referrals.
Referral Marketing Strategy Tip: Deliveries help deliver referrals. Remember to deliver food and other information to your referring doctors on a regular basis. No, donuts will not guarantee …
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Practice Valuation Factor: Accounts Receivable.
Practice Valuation Factor: Accounts Receivable. Uncollected—perhaps uncollectible—money can undermine the value of your practice. The seller and buyer will need to negotiate who will be responsible …
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Referral Marketing Strategy Tip: Reach out.
Referral Marketing Strategy Tip: Reach out. Analyze the top five referring doctors you haven’t been in contact with in the last 90 days and reach out to them within a week. It’s best to try to get …
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Recognize when it’s time to move on.
Recognize when it’s time to move on. One of our very intelligent Tip of the Day subscribers wrote to us pointing out that there are patients that aren’t worth retaining. They are either too difficult, …
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Schedule a walk-through of your dental practice with the entire team.
Schedule a walk-through of your dental practice with the entire team. Start outside and take a look at all the physical aspects of the practice. We bet you will see things that you don’t normally …
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Referral Marketing Strategy Tip: Don’t forget about the referring practice staff.
Referral Marketing Strategy Tip: Don’t forget about the referring practice staff. They love to have surprises such as food deliveries, gifts, or fun. Some practices have been amazed that when they …
Never disagree with an angry patient.
Never disagree with an angry patient. If a patient has a problem you should listen, thank them for sharing the information, and then solve their problem regardless of whether they are right or wrong. …
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Referral Marketing Strategy Tip: Let your marketing coordinator be the face of your practice.
Referral Marketing Strategy Tip: Let your marketing coordinator be the face of your practice. Your marketing coordinator is not just a delivery person. He or she is the liaison between the specialty …
