Whatever charity you select and whatever you donate let all of your patients know about it. Many people truly admire businesses that contribute to their community or some type of social improvement. …
Referral Marketing Strategy Tip: Don’t be Boring.
When it comes to marketing, you must continually add new strategies. Doing the same thing over and over becomes…well...dull. One of our clients held a special event every year for 10 years. But by …
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Increase the average production per patient in your practice by at least 10%.
Most practices don’t follow up enough with patients after treatment has been recommended. Coupling excellent case presentation with effective follow-up to help patients schedule now or in the future …
Referral Marketing Strategy Tip: Resolve problems quickly.
If you have an unhappy referring doctor you must work to solve the problem as quickly as possible. It’s inevitable that things will sometimes go wrong and taking care of issues swiftly is the best way …
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Plan your success.
All great companies create strategic plans annually, spending a great deal of time and money in order to identify the strategies for the next 12 months, three years, and five years. This is so …
Be energetic.
Make it a goal to give energy and enthusiasm to every patient every day. As one front desk coordinator said, “My goal is that every patient leaves with more energy than when they came to our practice. …
Referral Marketing Strategy Tip: Don’t forget to bring materials.
Whenever you get together with the referring doctor always bring something clinical and educational. Don’t rely strictly on your personality to maintain the referral relationship. The added dimension …
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Figure out what’s working and what’s not working.
If you want to increase your production you may want to think about what is and what isn’t working in your practice. Try to identify five strengths and be equally diligent about identifying five …
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Referral Marketing Strategy Tip: Strategize your office visits.
When making deliveries to referring offices, organize your route. We meet many new clients who visit offices on a random and erratic basis. This wastes a great deal of time and keeps the marketing …
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Cash is king.
Cash is essential for dental practices. Collecting balances must be a priority to help ensure that the practice has sufficient cash to pay all bills, make investments, and provide …
Referral Marketing Strategy Tip: Update your calendar.
What’s the most important factor in a referral marketing program? The annual calendar. We’ve had the opportunity to work with many high-end specialty practices over the last 35 years and we’ve found …
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Have you set your goals?
The key to goal setting is to identifying the 10 things you absolutely want to accomplish over the next 12 months. Hold a short meeting with the entire team, get some ideas on the table, and then have …
