Increasing Practice Production Every Year
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Referral Marketing Strategy Tip: Be patient with community marketing. Does marketing to the community work? Marketing is a hit or miss science that does not work every single time so you must be …
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If you find a certain administrative process frustrating, figure out how to change it. Even the best management systems develop bottlenecks. If you run into a snag in your work, think about why it’s …
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Referral Marketing Strategy Tip: Evaluate your office. Your office decor says a lot to a patient about who you are and what they should expect. We recently met a practice that claimed to be …
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If you’re thinking about adding an insurance plan to your office start by doing an analysis. Determine how many patients in your practice are already in the plan because their reimbursements will be …
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If you’re thinking about adding an insurance plan to your office start by doing an analysis. Determine how many patients in your practice are already in the plan because their reimbursements will be …
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Advice for the Marketing Coordinator – To define your brand, ask your patients. It’s hard for most dental practices to justify investing in market research. But there’s an alternative way to figure …
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Referral Marketing Strategy Tip: Text referring doctors about their patients. Referring doctors want to know about their patients’ experience in your office. Send a text letting them know their …
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For Practice Owners – Valuation Factor: Staff Longevity. When team members have been with the practice for a long time, it suggests that they can provide continuity as your practice changes hands. It …
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Referral Marketing Strategy Tip: Make changes after bad reviews. Will you get bad reviews? Of course you will. Everybody does. The real question is, are you getting a lot of them? When you get a lot …
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Every team member should know the top three benefits of every service. Staff training should include teaching everyone what services the practice offers and the top three benefits of each. This is …
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Maximize team participation in monthly meetings. Everyone on the practice team can make meaningful contributions to discussions, if encouraged. Create a receptive environment where everyone feels …
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Be willing to admit you don’t understand something. Many of us hesitate to admit we’re confused about what’s being discussed. If you’re not following the conversation, speak up. Ask for more …
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