Many specialty practices fool themselves into thinking that they have a powerful referral marketing program but the truth is that the person managing it has not been trained. Marketing is a science …
Get payment at the time of service.
If you want to improve your collections only give payment choices. For example, “Ms. Jones, would you like to pay today by cash, check or credit card?“ This limits the patient to the choice of paying …
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Referral Marketing Strategy Tip: Don’t be late
It may sound insignificant, but running on time is a big part of what patients report back to referring doctors. When patients come to a new office they often feel uncomfortable and anxious. Running …
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Motivate yourself before work every day.
You owe it to yourself, your co-workers, and your patients to walk into the office excited and ready to go. The higher your motivation is the more you’ll inspire other people, energize patients, and …
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Referral Marketing Strategy Tip: Treat “C” doctors like “B” doctors.
We were recently asked about marketing strategies for doctors who don’t refer very often. We call these "C" doctors and they are often viewed as highly unproductive referral sources. The best …
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Determine your policies for late patients.
At what point do you refuse to see a late patient?. When they’re 10 minutes late, 30 minutes late or never? Some practices suffer from high levels of late patients, creating chaos in the daily …
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First impressions make all the difference.
Will patients be impressed when they walk into your office for the first time? Practices need to exceed expectations during every step of the New Patient Experience, from check-in to staff …
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Referral Marketing Strategy Tip: Educate referrers.
What have you done to educate referring doctors in regard to their own services? A true referring partner will go out of their way to help advance the knowledge and education of referring doctors in …
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Just say it.
Sometimes you just have to say it straight. Many people find it difficult to tell someone else what they’re really thinking, and yet what they’re thinking could go a long way toward improving the …
Referral Marketing Strategy Tip: Be prepared.
Does your marketing coordinator have a strong plan for how he or she contacts and visits offices? We often see haphazard plans, procrastination, and partial implementation. This part of the marketing …
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Make friends.
Dale Carnegie wrote How to Win Friends and Influence People—the greatest book ever written on interpersonal relations and getting along with other people. You may have read it but we strongly …
Referral Marketing Strategy Tip: Get creative.
Referral Marketing Strategy Tip: Get creative. There are hundreds if not thousands of ideas on how to market to referring offices and patients. Right now Fortnite is the hottest thing going. It may …
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