Technology cannot replace human relations. Technology is fantastic at making practices better, faster, and more efficient. But it’s important not to rely on technology in place of human relations. …

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Referral Marketing Strategy Tip: Get Going. Is your marketing program in full swing? We meet many specialists who keep talking about launching their marketing program and never quite seem to get …

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Performance Target: Increase patient referrals by 18% annually. Surgical specialists typically receive most of their referrals from doctors, but patients can also refer to your practice. Use a …

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Referral Marketing Strategy Tip: Get Reviews. One of the best marketing strategies is to get more reviews. Simply give patients a card at the front desk and ask them to place a review. When you get a …

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For Practice Owners – Valuation Factor: Staff Training. A well-trained staff increases practice value. If the practice has a staff that lacks training or experience, value suffers because the new …

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Referral Marketing Strategy Tip: Create Good Habits. Some of the most successful people in the world focus on a set of habits every morning that they believe will help determine the success of their …

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Make sure all team members are on the same page. When team members give patients different answers to the same question, your practice will seem unprofessional, disorganized and inefficient. Use …

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Advice for the Practice Leader – Have a sense of humor. No matter how well-run, all practices have their share of tough days. Things go wrong. Team members call in sick. Procedures take longer than …

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Referral Marketing Strategy Tip: Referral Marketing is Required. What if there was a licensing requirement for specialists, much like continuing education credits, that required a certain number of …

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Advice for the Surgical Specialist – Work on case presentation skills. It takes time for even the most experienced dentists to master case presentation skills. Case presentation has to be learned, …

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Referral Marketing Strategy Tip: Make office hours convenient. One of the most important messages to send to your referring doctors is that your practice is convenient for their patients. Referring …

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Add texting as a confirmation option. If your practice confirms appointments with postcards or land-line calls, it’s time to upgrade your communication efforts. Emails, calls to mobile phones and …

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