Stories from strategic planning: One office set a plan to have four locations. They started by systemizing the first location in detail; proving that it was a success; and then added location numbers …
Think of customer service as part of referral marketing.
Think of customer service as part of referral marketing. All the marketing and relationship building in the world won’t matter if patients go back to referring doctors feeling unhappy. …
Continue Reading about Think of customer service as part of referral marketing. →
Measure revenue per referral source.
Measure revenue per referral source. It is not enough to just know how many referrals you are receiving from each referral source. You also need to know the revenue so you can design the right …
Continue Reading about Measure revenue per referral source. →
Increase team longevity every year.
Increase team longevity every year. Once statistic that you never hear about, and you won’t find in your software, is the average longevity of the team on an annual basis. The goal is simple: you …
Continue Reading about Increase team longevity every year. →
You can’t fix just one part.
You can’t fix just one part. Trying to fix one part of a practice is like trying to build one muscle in the gym. You might fix that part, but you will be better off if you address your systems …
Systems train the team.
Systems train the team. When the right systems are in place, team training is faster, better and performance improves. …
What new strategy have you added to referral marketing?
What new strategy have you added to referral marketing? The key to selecting strategies for referral marketing is to keep in mind that you want to create the best scenario you possibly can in order to …
Continue Reading about What new strategy have you added to referral marketing? →
Performance reviews.
Performance reviews. Specialty practice teams find performance reviews to be uncomfortable, negative, and critical. A better approach is to have a conversation every six months with each team member …
Get to know the new patient.
Get to know the new patient. Before you start clinical diagnosis, it is critical to build a powerful relationship with a new patient. Asking questions on a personal level is a key part of the new …
Set targets and then measure.
Set targets and then measure. Every practice should have a minimum of 15 targets based on practice performance to be achieved. Measure the results and then work to improve. …
Systems determine success.
Systems determine success. The quality of ongoing success in the practice will be directly proportional to the quality of the systems and how often they are upgraded. …
What inspired you today?
What inspired you today? The specialist’s main job is creating phenomenal energy for the team. If you are not being inspired, how can you inspire others? …
