For Practice Owners – Valuation Factor: Quality of Systems. Dental practices with excellent systems merit a higher practice value. It’s a matter of sustainability. CEOs understand that sustained …

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Referral Marketing Strategy Tip: Watch Your Attitude. Over the last 35 years we have seen practices that develop an almost antagonistic attitude about referring offices. Why? Sometimes referrers are …

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Use scripting to raise your case acceptance rate. When presenting to patients, simplify complex subjects and translate clinical details into benefits. By mapping out the presentation with scripting, …

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Make a great first impression on patients. When new patients present to your office, they’ll judge your practice on the basis of the “feel” they get rather than on clinical factors. Whatever your role …

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Referral Marketing Strategy Tip: Look in the Mirror.  What challenges does your office face? Specialists often fixate on the specialist down the street, but your biggest challenge may be found right …

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For Practice Owners – Valuation Factor: Profit. Profit matters more than production for the purpose of valuation. A practice can have high production undercut by high overhead or poor collections, …

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Referral Marketing Strategy Tip: Say Happy Birthday! There are a million different referral marketing strategies that can be used in different situations. Here’s easy and fun one: Say Happy Birthday …

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Shake hands with patients. Upon meeting patients, shake hands—regardless of their age. This simple gesture creates a sense of connection, showing respect and encouraging trust. It’s especially …

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Ask for testimonials. Encourage patients to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from patients build …

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Referral Marketing Strategy Tip: Look in the Mirror.  What challenges does your office face? Specialists often fixate in the specialist down the street, but your biggest challenge may be found in your …

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Do you know the practice’s vision? Most successful practices have a vision statement. You should review it once a week. The vision maps out where the practice will be in the next three years. When you …

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Referral Marketing Strategy Tip: Say Happy Birthday! There are 1 million different referral marketing strategies that can be used in different situations. Here’s easy and fun one: Say Happy Birthday …

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