Cash is essential for dental practices. Collecting balances must be a priority to help ensure that the practice has sufficient cash to pay all bills, make investments, and provide …
Referral Marketing Strategy Tip: Update your calendar.
What’s the most important factor in a referral marketing program? The annual calendar. We’ve had the opportunity to work with many high-end specialty practices over the last 35 years and we’ve found …
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Have you set your goals?
The key to goal setting is to identifying the 10 things you absolutely want to accomplish over the next 12 months. Hold a short meeting with the entire team, get some ideas on the table, and then have …
Referral Marketing Strategy Tip: Make sure your marketing coordinator is well-trained.
Many specialty practices fool themselves into thinking that they have a powerful referral marketing program but the truth is that the person managing it has not been trained. Marketing is a science …
Get payment at the time of service.
If you want to improve your collections only give payment choices. For example, “Ms. Jones, would you like to pay today by cash, check or credit card?“ This limits the patient to the choice of paying …
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Referral Marketing Strategy Tip: Don’t be late
It may sound insignificant, but running on time is a big part of what patients report back to referring doctors. When patients come to a new office they often feel uncomfortable and anxious. Running …
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Motivate yourself before work every day.
You owe it to yourself, your co-workers, and your patients to walk into the office excited and ready to go. The higher your motivation is the more you’ll inspire other people, energize patients, and …
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Referral Marketing Strategy Tip: Treat “C” doctors like “B” doctors.
We were recently asked about marketing strategies for doctors who don’t refer very often. We call these "C" doctors and they are often viewed as highly unproductive referral sources. The best …
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Determine your policies for late patients.
At what point do you refuse to see a late patient?. When they’re 10 minutes late, 30 minutes late or never? Some practices suffer from high levels of late patients, creating chaos in the daily …
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First impressions make all the difference.
Will patients be impressed when they walk into your office for the first time? Practices need to exceed expectations during every step of the New Patient Experience, from check-in to staff …
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Referral Marketing Strategy Tip: Educate referrers.
What have you done to educate referring doctors in regard to their own services? A true referring partner will go out of their way to help advance the knowledge and education of referring doctors in …
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Just say it.
Sometimes you just have to say it straight. Many people find it difficult to tell someone else what they’re really thinking, and yet what they’re thinking could go a long way toward improving the …
