Referral Marketing Strategy Tip: Get out of the office. If your marketing coordinator (MC) isn’t making regular deliveries to referring offices, then you’re practice isn’t really in the game. …

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Learn to work better as a team. Even the best teams can improve. To increase mutual respect, participate enthusiastically in off-site team activities like quarterly meetings, dinners, etc. Whitepaper …

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Referral Marketing Strategy Tip: Old with old, in with the new. Printing your practice information on toothbrushes and refrigerator magnets is fine but there are newer, better ideas. We have seen …

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Meet monthly. Levin Group recommends that you have a monthly business review meeting that is different than your current staff meeting. It’s should be a time to review key performance indicators and …

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Appeal insurance reimbursements. If you believe a procedure turned down by an insurance company should be covered, file an immediate appeal. Not all appeals will lead to an approval for reimbursement, …

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Referral Marketing Strategy Tip: Have fun. Is your practice fun? There is a difference between fun and silly. Practices with lots of kids can be silly and that works. However practices with lots of …

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Tackle collections every day. Every morning you should take time to identify any patients who are coming to the practice with overdue balances. This way you’ll be ready to discuss payment options and …

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Referral Marketing Strategy Tip: Get back in touch. Who are the five referring doctors you have talked to least in the last six months? Set a goal of contacting them this week. Phone calls are best, …

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Align the practice’s annual and daily production goals. Daily goals should be set to achieve the annual production goal. For example, if the practice wants to produce $800,000 in 200 workdays, the …

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When you make improvements suggested by patients, give them credit. If you’re making changes based on patient feedback, let patients know that you’re responding to—and appreciate—their suggestions. …

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Referral Marketing Strategy Tip: When asking for reviews, always provide a reminder. Patients are human and they quickly forget. When you ask for reviews give them a card that outlines how to write a …

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Advice for the Marketing Coordinator – Market consistently. To ensure the best marketing results, consistency is critical. Use strategies on an ongoing basis throughout the year. Haphazard marketing …

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