Referral Marketing Strategy Tip: Increase and Maintain Referrals in Four Steps. 1. Have a strategic planning meeting to determine where you are and what your general plan will be. 2. Implement a …
New Rule: Never say anything bad about patients or team members.
New Rule: Never say anything bad about patients or team members. This is harder than it sounds. Some patients can be very “challenging.” Some team members, though perfectly good at their jobs, may …
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Advice for the Practice Owner – Appoint more than one staff member to handle finances.
Advice for the Practice Owner – Appoint more than one staff member to handle finances. Reduce the opportunity for a team member to falsify accounts by having more than one person working on practice …
Referral Marketing Strategy Tip: Get Serious.
Referral Marketing Strategy Tip: Get Serious. OK. It’s time to get serious. Why? Consider just a couple of things that are happening in the field of orthodontics: Aspen Dental is collaborating with …
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Advice for the Doctor – Provide a professional development plan for each team member.
Advice for the Doctor – Provide a professional development plan for each team member. Create a multi-year CE plan for each team member, based on the individual’s current skills and goals, as well as …
Referral Marketing Strategy Tip: Follow the Formula.
Referral Marketing Strategy Tip: Follow the Formula. Referral marketing is actually easy. Just follow a simple formula and your practice will grow. Here it is in three easy steps: 1. Build a minimum …
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Advice for the Surgical Specialist – Design a schedule that’s convenient for patients.
Advice for the Surgical Specialist – Design a schedule that’s convenient for patients. Some dentists arrange schedules for their own comfort and convenience. Instead, offer early morning or evening …
Advice for the Doctor – Provide a professional development plan for each team member.
Advice for the Doctor – Provide a professional development plan for each team member. Create a multi-year CE plan for each team member, based on the individual’s current skills and goals, as well as …
Referral Marketing Strategy Tip: Stay motivated.
Referral Marketing Strategy Tip: Stay motivated. Have you lost some of your referral marketing motivation? When life gets overwhelming and busy, many specialists slack off on communicating with …
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Training should include scripting based on step-by-step documentation.
Training should include scripting based on step-by-step documentation. When a practice has documented, step-by-step systems and a team that’s trained on those systems with scripting, doctors can focus …
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Referral Marketing Strategy Tip: Make things easy for referrers.
Referral Marketing Strategy Tip: Make things easy for referrers. Specialty practices with five-star customer service get the most attention from referring doctors. Why? They offer problem-free …
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Performance Target: Implement 15 ongoing patient marketing strategies.
Performance Target: Implement 15 ongoing patient marketing strategies. A consistent marketing program requires more than just a few strategies. By using 15 strategies throughout the year, you’ll have …
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