Set the example. A leader is the example that other people will follow. Leaders who ask team members to behave and act one way but do not do it themselves send a counterproductive message. Take the …
Don’t get confused by insurance codes.
Don’t get confused by insurance codes. If you’re having trouble understanding which codes to use for insurance, simply contact the insurance company. You hear about many tricks and gimmicks but you …
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Referral Marketing Strategy Tip: Don’t Get Behind.
Referral Marketing Strategy Tip: Don’t Get Behind. Successful specialty practices have a continual focus on increasing referrals. You never want to just maintain them because they could fall off. When …
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Keep an eye on profit.
Keep an eye on profit. How are you measuring your practice success? Jim Collins, author of the book Good to Great, talks about having one number that is the most important number in your practice. …
Referral Marketing Strategy Tip: Provide consistent training for your MC.
Referral Marketing Strategy Tip: Provide consistent training for your MC. An annual seminar or workshop for your marketing coordinator (MC) won’t cut it. They should receive training on a regular …
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Bring outstanding energy every single day.
Bring outstanding energy every single day. Energy is more than just a display of behavior. It creates trust in other people. High energy practices foster more trust and case acceptance in …
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Learn one new thing about every patient every day.
Learn one new thing about every patient every day. People want to know that you’re interested in them and you care about them. And when you take an interest in other people, they begin to take an …
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Referral Marketing Strategy Tip: Step Up Your Customer Service.
Referral Marketing Strategy Tip: Step Up Your Customer Service. How fast do you get patients in the chair? How welcoming are your greeting? Is your case presentation caring and compassionate? Do you …
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Technology cannot replace human relations.
Technology cannot replace human relations. Technology is fantastic at making practices better, faster, and more efficient. But it’s important not to rely on technology in place of human relations. …
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Referral Marketing Strategy Tip: Get Going.
Referral Marketing Strategy Tip: Get Going. Is your marketing program in full swing? We meet many specialists who keep talking about launching their marketing program and never quite seem to get …
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Performance Target: Increase patient referrals by 18% annually.
Performance Target: Increase patient referrals by 18% annually. Surgical specialists typically receive most of their referrals from doctors, but patients can also refer to your practice. Use a …
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Referral Marketing Strategy Tip: Get Reviews.
Referral Marketing Strategy Tip: Get Reviews. One of the best marketing strategies is to get more reviews. Simply give patients a card at the front desk and ask them to place a review. When you get a …
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