Referral Marketing Strategy Tip: Train your marketing coordinator well. How well-trained is your marketing coordinator? In a survey by the Levin Group Data Center it was found that 97% of specialty …

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Performance Target: Doctors should achieve the daily production goal 90% of the time. Consistency is the hallmark of breakthrough performance. If you want to reach your annual production goal by …

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Protect your practice’s website from hackers. Cyber criminals can steal sensitive patient information… names, addresses, Social Security numbers and perhaps even financial data… from your website. …

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Referral Marketing Strategy Tip: Focus on your “A” referrers. You have four types of referring doctors. A, B, C, and D. A’s are your most important referring doctors because they typically provide a …

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Advice to Staff Members – Speak up in meetings. Your opinion matters. Some people have a tendency to sit back in group settings and let others do the talking. Remember, you’re part of the practice, …

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Referral Marketing Strategy Tip: Go for 15. We recently completed a survey and found that the majority of specialty practices use less than five marketing strategies per year to demonstrate caring and …

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Advice for the Practice Leader – Always be on the lookout for bottlenecks. Every member of the practice team should be encouraged to recognize when protocols become inefficient and think about how …

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Perform a systems audit. Over time, most offices outgrow their systems for handling the day-to-day demands of patient care and administration. By conducting a systems audit, your practice can …

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Referral Marketing Strategy Tip: Get on the phone. Make at least one call a day to referring doctors. It’s one of the easiest things that you can do to continue to reinforce relationships and …

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Thank patients for arriving on time. Whether by saying “Thanks,” noting that they’re 10 minutes early, or acknowledging it in some other way, the front desk coordinator and others should let patients …

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Referral Marketing Strategy Tip: Stay close with referrers. There’s an old expression: Keep your friends close and your enemies closer. Most specialists don’t think of their really good referral …

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Advice for the Practice Leader – Track your key performance indicators (KIPs). There are four key performance indicators—production, profit, collections, overhead—that you must track regularly. Each …

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