Make it a goal to give energy and enthusiasm to every patient every day. As one front desk coordinator said, “My goal is that every patient leaves with more energy than when they came to our practice. …
Referral Marketing Strategy Tip: Don’t forget to bring materials.
Whenever you get together with the referring doctor always bring something clinical and educational. Don’t rely strictly on your personality to maintain the referral relationship. The added dimension …
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Figure out what’s working and what’s not working.
If you want to increase your production you may want to think about what is and what isn’t working in your practice. Try to identify five strengths and be equally diligent about identifying five …
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Referral Marketing Strategy Tip: Strategize your office visits.
When making deliveries to referring offices, organize your route. We meet many new clients who visit offices on a random and erratic basis. This wastes a great deal of time and keeps the marketing …
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Cash is king.
Cash is essential for dental practices. Collecting balances must be a priority to help ensure that the practice has sufficient cash to pay all bills, make investments, and provide …
Referral Marketing Strategy Tip: Update your calendar.
What’s the most important factor in a referral marketing program? The annual calendar. We’ve had the opportunity to work with many high-end specialty practices over the last 35 years and we’ve found …
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Have you set your goals?
The key to goal setting is to identifying the 10 things you absolutely want to accomplish over the next 12 months. Hold a short meeting with the entire team, get some ideas on the table, and then have …
Referral Marketing Strategy Tip: Make sure your marketing coordinator is well-trained.
Many specialty practices fool themselves into thinking that they have a powerful referral marketing program but the truth is that the person managing it has not been trained. Marketing is a science …
Get payment at the time of service.
If you want to improve your collections only give payment choices. For example, “Ms. Jones, would you like to pay today by cash, check or credit card?“ This limits the patient to the choice of paying …
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Referral Marketing Strategy Tip: Don’t be late
It may sound insignificant, but running on time is a big part of what patients report back to referring doctors. When patients come to a new office they often feel uncomfortable and anxious. Running …
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Motivate yourself before work every day.
You owe it to yourself, your co-workers, and your patients to walk into the office excited and ready to go. The higher your motivation is the more you’ll inspire other people, energize patients, and …
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Referral Marketing Strategy Tip: Treat “C” doctors like “B” doctors.
We were recently asked about marketing strategies for doctors who don’t refer very often. We call these "C" doctors and they are often viewed as highly unproductive referral sources. The best …
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