Referral Marketing Strategy Tip: Spend time with top referrers. You have four types of referring doctors. A, B, C and D. A’s are your most important referring doctors and typically make up a larger …

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For Practice Owners – Valuation Factor: The Lease. If you lease your office space, it can be a critical factor in practice valuation. A lease that expires within a year or two will reduce practice …

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Referral Marketing Strategy Tip: Know the status of your referrals. Are your referrals growing, flat, or declining? If they are flat or declining, what are you doing to turn things around? You could …

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Learn from rejection of proposed treatment. When patients decline a case, you may tend to feel badly and take it personally. Learn to do what the best salespeople do. Rejection actually motivates them …

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Display pictures of family members and friends around the office. Parents and patients will feel closer to the doctor and team members if they get glimpses into your personal lives. Family portraits, …

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Referral Marketing Strategy Tip: Provide five-star service every day. It’s obvious that specialty practices with five-star customer service are typically the most successful. Problem-free practices …

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Don’t let patients leave without scheduling their next appointment. According to one of the founders of the Ritz Carlton, known for its outstanding customer service, the single most important factor …

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Referral Marketing Strategy Tip: Show referrers that you care. Do you really care about your referring doctors? Caring is not simply an internal feeling. It should be seen in how we treat and get to …

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Stop reacting and start responding. Good leaders don’t simply react to what’s in front of them. They quickly assess the situation, design a proper response, and move on. Leaders who respond teach …

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Advice for the Doctor – Try not to react defensively to unfavorable social media reviews. The age-old advice to pause and take a deep breath before responding in confrontational situations certainly …

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Referral Marketing Strategy Tip: Address slow referral growth immediately. Most specialists don’t know that you shouldn’t wait until your referrals go flat or decline to improve your referral …

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Write the script for a better patient experience. Every routine interaction between staff and patients contributes to the quality of the patient experience, for better or worse. Well-written and …

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