Referral Marketing Strategy Tip: If you want more referrals you have to do more. With today’s practices facing a higher level of competition, 2, 5, or even 10 marketing activities won’t work—you need …
Fight boredom with goals.
Fight boredom with goals. Are you bored? All jobs can at get boring at times. We go through these phases and even think that everybody else has a job that is more exciting. Actually, most people …
Advice for the Front Desk – Greet arriving patients by name.
Advice for the Front Desk – Greet arriving patients by name. One easy way to make a very positive impression on your patients is to call them by name when they arrive for appointments. Review the …
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Referral Marketing Strategy Tip: Don’t forget low-level and non-referring doctor.
Referral Marketing Strategy Tip: Don’t forget low-level and non-referring doctor. When was the last time you reached out to a low-level or non-referring doctor? Specialists gradually begin to avoid …
Stop reacting to everything.
Stop reacting to everything. 20% of what you react to doesn’t even need an answer and 50% doesn’t need an answer right away. As a practice leader, you want to encourage your team to be able to make …
Referral Marketing Strategy Tip: Prepare for the competition.
Referral Marketing Strategy Tip: Prepare for the competition. Today it seems that competition is coming from everywhere. It could be other specialists, referring doctors, DSOs, and now in …
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Be careful with your insurance coding.
Be careful with your insurance coding. We are noticing more and more online advice that suggests how certain cases should be submitted. However well-intentioned, many of these recommendations violate …
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Referral Marketing Strategy Tip: Think of creative ways to stay in touch.
Referral Marketing Strategy Tip: Think of creative ways to stay in touch. There was a time when going to lunch was an easy way to touch base with a referring doctor. However today many referring …
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Make one change at a time.
Make one change at a time. Making effective changes in a busy dental practice isn’t easy. It’s like changing tires on a car going 65 miles an hour. Our suggestion is to select one improvement you want …
Referral Marketing Strategy Tip: Don’t ignore declining referrals.
Referral Marketing Strategy Tip: Don’t ignore declining referrals. What do you do if you notice that a referring doctor has stopped sending referrals? Tackle it head on by working to repair it in a …
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Say something nice
Say something nice. Doctors and team members should compliment each other in front of patients. Spend your day looking for sincere ways to compliment people for doing a great job, helping out, or …
Create core values for your team.
Create core values for your team. If you want to have a great team you need to establish your five core values. Core values are the heart and soul of the practice and set the tone for how your team …
