Increasing Practice Production Every Year
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Use scripts to add value to conversations. Include power words and benefit statements in scripts to create more value during patient interactions. Power words—like great, terrific, wonderful and …
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Referral Marketing Strategy Tip: Get to know your referrers. Do you really know your referral sources? If you think so, answer these questions: What are their spouses’ names? Do they have kids? How …
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Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. Making a good impression when you interact with community members, groups …
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Referral Marketing Strategy Tip: Stay on top of referrals. Most specialists don’t know that it’s not recommended to wait until your referrals go flat or decline to improve your referral marketing …
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Use “habit triggers” to bring out your winning personality. A habit trigger is a simple sentence you repeat to yourself to reinforce a positive attitude before meeting patients. You might say, “I’m …
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Performance Target: Train all team members on every system within 90 days. Gaps in learning prevent team members—and your practice—from reaching their potential. By reviewing systems checklists and …
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Referral Marketing Strategy Tip: Contribute to the Success of Your Referrers. Today’s general dentists are performing more specialty treatments than ever before. Why? While many general dentists would …
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Advice for the Marketing Coordinator – Set marketing targets for the new year. Measurable targets help drive performance. If the target is to increase patient referrals 15% annually, you must also set …
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Use extra cash to reduce debt. If the practice’s cash reserves stay consistently higher than necessary, put some of that money to work. By applying a portion of it to practice debt, you will not only …
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Referral Marketing Strategy Tip: Recharge an Aging Program. Have you noticed that your referral base is getting older? That probably means that you, as a specialist, are also getting older. It also …
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Advice for the Marketing Coordinator – Start the new year with a 12-month marketing calendar. Based on this year’s results, identify marketing strategies worth continuing in 2019. Add new ideas to …
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Treat patients like celebrities. To ensure that you provide an excellent customer experience for every patient you interact with, imagine you’re working with “stars” all day long. However you’d treat …
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