Don’t overdo control of overhead. Any successful businessperson will tell you, “You have to spend money to make money.” To thrive in the new dental economy, a surgical practice must invest in …
Principles of Practice Leadership: Bring out your inner “coach.”
Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower will work best when it’s like that of a teacher and a student. Rather …
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Strive for solutions in staff meetings.
Strive for solutions in staff meetings. An ideal staff meeting can make all the difference in office morale. Keep in mind that the meeting is about identifying challenges and creating solutions. End …
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Monitor all cash flow carefully.
Monitor all cash flow carefully. Effective financial management depends on knowing exactly where the practice’s money comes from and where it goes. Track all collections, purchases and expenses. …
Consider supporting a charity.
Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. …
Be prepared to answer patients’ questions.
Be prepared to answer patients’ questions. If patients want to know more about the recommended procedure, take the time to inform and, if need be, reassure them. Anticipate questions, and use …
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Try to fill the most difficult spaces in the schedule first.
Try to fill the most difficult spaces in the schedule first. Most people prefer appointments first thing in the morning, around lunchtime or at the end of the day. Offer surgical patients the less …
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Advice to Administrative Staff Members – Dress to impress.
Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …
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Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
When there’s friction between you and another team member, collaborate on a solution.
When there’s friction between you and another team member, collaborate on a solution. Conflict is natural in any workplace, but it can cause harmful stress. Get together with the other person quickly …
Make time for spring cleaning.
Make time for spring cleaning. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas semiannually, practices can free …
Performance Target: Track the number of referrals and the production from each referral source.
Performance Target: Track the number of referrals and the production from each referral source. Marketing works best when you track results. Many practices have no idea what their marketing efforts …