Referral Marketing Strategy Tip: Buy Magazine Subscriptions for Referring Doctors. Subscriptions are a great and affordable way to keep your practice top of mind with referrers. Send an email or note …
Write goals in clear, specific language.
Write goals in clear, specific language. Documenting goals in this way actually makes them more attainable. By having carefully defined written goals, your entire practice team will be motivated to …
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Referral Marketing Strategy Tip: Change Things Up.
Referral Marketing Strategy Tip: Change Things Up. Too many practices have been using the same marketing strategies for years. After a while, this becomes old and stale. Marketing is all about change …
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Improve communication between doctor and team.
Improve communication between doctor and team. The success of your practice depends on how well you communicate with patients… but that begins with how well you communicate with each other. Use daily …
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Conduct a full-day training workshop.
Conduct a full-day training workshop. Increase efficiency, reduce stress and build camaraderie by clearing your practice schedule for a day of training at the office. Doctor and team should work …
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Referral Marketing Strategy Tip: Wow Your Patients Every Day.
Referral Marketing Strategy Tip: Wow Your Patients Every Day. Most patients go back to their general dentist and make a comment about their experience in the specialty practice that they were referred …
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Train your team to identify systems that need to be updated.
Train your team to identify systems that need to be updated. Team members who use practice management systems are in the best position to spot problems early. Make sure everyone understands that if …
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Referral Marketing Strategy Tip: Treat the front desk staff of the referring office like gold.
Referral Marketing Strategy Tip: Treat the front desk staff of the referring office like gold. Back in the yesteryear of the business world, it was thought that if you wanted to win favor with an …
Prepare scripts to deal with questions or objections.
Prepare scripts to deal with questions or objections. Communication with patients can always be improved with scripting that focuses on patient benefits. Using scripts decreases the stress associated …
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Promote the practice’s brand.
Promote the practice’s brand. A strong brand attracts new patients and keeps current patients coming back, which results in long-term growth and success. Emphasize what differentiates your practice… …
Referral Marketing Strategy Tip: Scrutinize your referral sources.
Referral Marketing Strategy Tip: Scrutinize your referral sources. In most cases when we analyze a specialty practice, we find that it has limited information about the source of new patients. Here …
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Advice for the Doctor– Good leaders know what not to do.
Advice for the Doctor– Good leaders know what not to do. Learn to work through your team members—not around them. The most successful dentists figure out how to delegate responsibilities, which …
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