Increasing Practice Production Every Year
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Referral Marketing Strategy Tip: Build your brand. The first step in referral marketing strategy starts with branding. Branding is determining what you want to be known for and promoting that message …
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Do not keep patients waiting. By the same token that you want patients to show up on time for their appointments, your practice should stay on schedule, too. Make sure your scheduling system is …
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Be realistic about targets. To be effective, targets must be written down, assigned to specific team members, deadline-driven and realistic. You want targets that are ambitious enough to be …
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Referral Marketing Strategy Tip: Track your referrals in detail every month. It’s critical to know if referrals are up or down and how they compare over months and years. If you find that any referral …
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Advice for the Surgical Specialist – Consistently share information. Some dentists fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping …
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Referral Marketing Strategy Tip: Meet weekly with your marketing coordinator. Your marking coordinator has the potential to provide a multi-million dollar return on investment—but not all on their …
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Be sure to greet patients warmly in the treatment area. Whether they are arriving for an exam, presentation or treatment, make patients feel welcome. Something as simple as a smile or a handshake is a …
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Advice for the Surgical Specialist– Build a more cohesive team. Begin your next monthly staff meeting with everyone sharing an interesting fact about themselves that no one on the team knows. It could …
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Referral Marketing Strategy Tip: Ask every patient how their visit was. By asking a patient how their visit went and receiving a positive response, you create an opportunity to ask them to tell their …
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Measure practice performance. Only numerical data can give you an accurate picture of how the practice is doing. Identify Key Production Indicators you want to follow and track them regularly using …
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Referral Marketing Strategy Tip: If referrals start to drop off, take immediate action. Many specialists don’t even notice that referrals have dropped off until it starts to become a big problem. Once …
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Unless the answer’s “No,” follow up. Patients are more hesitant to approve proposed treatment these days. Patients who don’t schedule for treatment should receive a follow-up phone call within a week. …
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