Advice for the Surgical Specialist – Follow the rules for setting goals. Goals should be written down and measurable—and have deadlines. They should be reviewed, and updated if appropriate, annually …

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Honor members of your team for their accomplishments. Reward successes with praise and special gifts. Celebrate individual and practice achievements by holding staff dinners or fun events. Convey a …

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Advice for the Marketing Coordinator – Use diverse referral marketing strategies. Create a one-year marketing plan that consists of multiple ongoing activities, including: Doctor lunches …

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Learn to read body language. Patients communicate quite a lot about how they’re feeling with their posture, gestures, facial expressions and other types of body language. By learning to read the …

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Advice for the Surgical Specialist – Review practice loans periodically. If you haven’t considered refinancing your business debt lately, take a look at the terms of your loans. You may discover …

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Advice for the Surgical Specialist – Lead your team through changing times. Surgical practices must adapt to the new dental economy, making changes in order to meet new challenges. As the practice …

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Advice for the Surgical Specialist – Learn from patients who decline cases. When patients say “no,” try to find out why. Patients can turn down a case for a variety of reasons. The better your …

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Analyze how insurance participation is affecting production. Continuing changes in dental insurance mean that what made sense for your surgical practice a year ago may be outdated now. Take the time …

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When you see a drop in efficiency, look first at communications. The smooth operation of any surgical practice depends on how well team members communicate with each other. A procedural breakdown can …

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When you see a drop in efficiency, look first at communications. The smooth operation of any surgical practice depends on how well team members communicate with each other. A procedural breakdown can …

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Use scripting to motivate every caller to make an appointment. Scripts should: Make the caller feel welcome at the practice Emphasize the surgical specialist’s excellent credentials Discover …

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Schedule less demanding surgical appointments at the end of the day. Your team should take on more challenging cases in the morning, when they’re fresh, saving consults, follow-up visits and other …

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