Emphasize the 48-hour rule. When setting up appointments for patients, your front desk coordinator should make it clear that 48-hours’ notice is required to cancel an appointment. If handing an …
Identify communication problems… and correct them.
Identify communication problems… and correct them. Locate the areas where there are breakdowns in efficiency and come up with simple communication systems to resolve these problems. Effective …
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Highlight treatment benefits.
Highlight treatment benefits. Whether presenting need-based or elective treatment, emphasize how it will improve quality of life for patients. Rather than dwelling on clinical details—which patients …
Advice for the Marketing Coordinator – Project enthusiasm.
Advice for the Marketing Coordinator – Project enthusiasm. Even if you’re having a bad day, your job will be easier if you can surround yourself and others with positive personal energy. In your …
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Advice for the Surgical Specialist – Don’t create (and then neglect) a second location.
Advice for the Surgical Specialist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive …
For more efficient use of your time, review system checklists regularly.
For more efficient use of your time, review system checklists regularly. Your surgical practice should have a step-by-step checklist for each management system you use. Team members can brush up on …
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Advice for the Front Desk Team – Give written notice that payment is due.
Advice for the Front Desk Team – Give written notice that payment is due. It’s most cost-effective to collect what patients owe before they leave the office. If this is not possible, don’t just …
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Keep your online presence current.
Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …
Don’t overdo control of overhead.
Don’t overdo control of overhead. Any successful businessperson will tell you, “You have to spend money to make money.” To thrive in the new dental economy, a surgical practice must invest in …
Principles of Practice Leadership: Bring out your inner “coach.”
Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower will work best when it’s like that of a teacher and a student. Rather …
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Strive for solutions in staff meetings.
Strive for solutions in staff meetings. An ideal staff meeting can make all the difference in office morale. Keep in mind that the meeting is about identifying challenges and creating solutions. End …
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Monitor all cash flow carefully.
Monitor all cash flow carefully. Effective financial management depends on knowing exactly where the practice’s money comes from and where it goes. Track all collections, purchases and expenses. …
