Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. …
Be prepared to answer patients’ questions.
Be prepared to answer patients’ questions. If patients want to know more about the recommended procedure, take the time to inform and, if need be, reassure them. Anticipate questions, and use …
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Try to fill the most difficult spaces in the schedule first.
Try to fill the most difficult spaces in the schedule first. Most people prefer appointments first thing in the morning, around lunchtime or at the end of the day. Offer surgical patients the less …
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Advice to Administrative Staff Members – Dress to impress.
Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …
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Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
When there’s friction between you and another team member, collaborate on a solution.
When there’s friction between you and another team member, collaborate on a solution. Conflict is natural in any workplace, but it can cause harmful stress. Get together with the other person quickly …
Make time for spring cleaning.
Make time for spring cleaning. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas semiannually, practices can free …
Performance Target: Track the number of referrals and the production from each referral source.
Performance Target: Track the number of referrals and the production from each referral source. Marketing works best when you track results. Many practices have no idea what their marketing efforts …
What’s your practice’s brand personality?
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or …
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Use role-playing for training with scripts.
Use role-playing for training with scripts. Develop scripts that show surgical team members how to interact with patients, and then “act them out” during team meetings and training sessions. This …
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Keep patients extremely comfortable during treatment.
Keep patients extremely comfortable during treatment. Comfort and convenience matter to patients. Provide them with special amenities like beverages, blankets, pillows and magazines. All these …
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Recognize that using smartphones makes information vulnerable.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there …
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