Advice for the Surgical Specialist – Make business education a priority. The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental …

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Think of all patient interactions as customer service opportunities. The reputation of your surgical practice is based not only on the quality of clinical care provided but also on how well you treat …

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Look at the practice from your patients’ viewpoint. Team members should both read over scripts and “act them out” or role-play. This training process reinforces important practice information. …

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Advice for the Marketing Coordinator – Start working on next year’s marketing calendar now. Review the effectiveness of this year’s marketing strategies so far. Keep the strategies that have generated …

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Avoid negativity. Positive people inspire others to act in a positive manner. If the doctor or team members have a tendency to be negative, then others may follow that example, which usually leads to …

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Advice for the Surgical Specialist – Thank patients who make referrals. Anyone who refers should receive a personal thank-you call from the doctor. The practice should also send an email to referrers …

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Do you know your surgical practice’s brand? Branding can play a key role in your practice’s success. The brand should be based on your practice philosophy and greatest strengths. Keep it in mind …

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Learn to answer patients’ unasked questions. Based on your experience with surgical patients, you probably know what questions are on their mind, even if they’re not telling you. Reassure them about …

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Find reasons to compliment all surgical patients. Compliments not only make patients feel good, but they also demonstrate that you’re paying attention to them personally. They will feel more relaxed, …

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Pay attention to overhead. Overhead is necessary for running a surgical practice, but unnecessary expenses can hurt the office’s financial health. To operate successfully, the practice must …

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Advice for the Surgical Specialist – Delegate responsibilities. As the practice’s primary producer, you can raise production dramatically by delegating virtually all non-clinical responsibilities to …

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Follow up personally with surgical patients after treatment. Show patients how much you care about them. The evening after treatment, someone… preferably the surgical specialist… should call them at …

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