Telling leads to selling. For case presentation, try thinking more like a trusted advisor. Patients are turned off by the hard sell but fully appreciate doctors telling them about their recommendation …
Welcome a new associate doctor warmly.
Welcome a new associate doctor warmly. Some teams will treat an associate differently than the practice owner. Put yourself in the associate’s shoes. It’s always challenging when starting a new job, …
Continue Reading about Welcome a new associate doctor warmly. →
Improve listening skills.
Improve listening skills. Listening is a difficult skill to master, especially in a busy practice. Listening involves more than just hearing what patients or fellow team members are saying. You also …
Know the daily production target.
Know the daily production target. When everyone knows daily production goal, your surgical practice will be more likely to reach that objective. By scheduling with the production target in mind, …
Stop trying to prove you’re perfect.
Stop trying to prove you’re perfect. When you make mistakes, take ownership of them. If you make excuses or blame others, your teammates will have difficulty seeing you as a trustworthy member of the …
Continue Reading about Stop trying to prove you’re perfect. →
Add visual interest to your social media posts.
Add visual interest to your social media posts. Include photos, clip art and video clips whenever possible in your practice’s social media posts. They catch attention, communicate quickly and get …
Continue Reading about Add visual interest to your social media posts. →
Increase productivity with morning meetings.
Increase productivity with morning meetings. Your daily business meeting not only prepares everyone for the day but can also help grow your practice. Include a brief review of performance targets and …
Continue Reading about Increase productivity with morning meetings. →
Know what your practice does.
Know what your practice does. Do you know all of the services your practice offers? Staff members should be able to give a brief description of every treatment provided by the practice. No matter what …
Advice for the Surgical Specialist – Run the numbers.
Advice for the Surgical Specialist – Run the numbers. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to you to …
Continue Reading about Advice for the Surgical Specialist – Run the numbers. →
Try to mirror the patient’s body language.
Try to mirror the patient’s body language. When meeting a new patient or recommending treatment, using the right body language can help put the patient at ease. If the doctor or treatment coordinator …
Continue Reading about Try to mirror the patient’s body language. →
Don’t assume patients understand their insurance.
Don’t assume patients understand their insurance. Educate patients about their insurance coverage. They’ll appreciate your willingness to help… and, in cases where there is no urgency and patients are …
Continue Reading about Don’t assume patients understand their insurance. →
Advice for the Marketing Coordinator – Make marketing a constant for your practice.
Advice for the Marketing Coordinator – Make marketing a constant for your practice. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased …
