Advice for the Surgical Specialist – Present treatment with a positive attitude. If you don’t convey your strong convictions about the treatment you’re recommending, you’re less likely to get a …
Always stay focused on referral marketing.
Always stay focused on referral marketing. An increase in production can cause surgical practices to spend less time reaching out to referring doctors. However, a practice growth period is EXACTLY …
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Principles of Practice Leadership: Know when to simply give orders.
Principles of Practice Leadership: Know when to simply give orders. Though practice teams will not thrive or excel when subjected to a steady stream of orders from the leader, there are times when a …
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Create an environment where feedback is truly welcome.
Create an environment where feedback is truly welcome. Whether from patients or team members, constructive feedback can help you increase efficiency, profitability and career satisfaction. But if you …
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Advice for the Practice Leader – Give credit where it’s due.
Advice for the Practice Leader – Give credit where it’s due. Everyone on the team should acknowledge when someone comes up with a good idea… but it’s especially important for you to do so. As practice …
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Involve more than one staff member in handling practice finances.
Involve more than one staff member in handling practice finances. This minimizes the possibility of someone falsifying accounts for personal gain. Never let the person who collects money also make …
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Create value for surgical appointments… and confirm them.
Create value for surgical appointments… and confirm them. Emphasize to patients that valuable time with the doctor has been reserved especially for them. Confirm all appointments 48 hours in advance… …
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Schedule more efficiently.
Schedule more efficiently. Many surgical practices make the mistake of scheduling by simply filling empty time slots. Instead, designate time slots for different types of cases (including emergencies) …
Define roles clearly for new team members.
Define roles clearly for new team members. New team members need to fully understand their position. Job descriptions should be very specific, listing all of the skills and responsibilities for the …
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Don’t assume new patients know how to get to your office.
Don’t assume new patients know how to get to your office. Even with smart phones and GPS devices, some patients may have trouble finding your practice. The last thing you want is patients showing up …
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Leadership Advice for the Surgical Specialist: Sharpen your interpersonal skills.
Leadership Advice for the Surgical Specialist: Sharpen your interpersonal skills. You don’t have to be a “people person” to act like one. Learn to make eye contact and greet team members by name. …
Avoid the “roller coaster.”
Avoid the “roller coaster.” Ideal schedules and daily production goals reduce unnecessary stress in surgical practices. Try to schedule approximately the same amount of production each day. Otherwise, …
