Referral Marketing Strategy Tip: Pay Attention to Your “A” Doctors. You have four types of referring doctors: A, B, C and D. A’s are your most important referring doctors and typically make up a …

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Performance Target: Reduce overhead to 59% or less. Every dollar saved on unnecessary expenses is a dollar gained in profit for the practice, so review spending carefully to identify “fat” that can be …

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Referral Marketing Strategy Tip: Remember Birthdays. Most specialists don’t even know the birthdays of their referring doctors. Always find out birthdays of referring doctors and reach out to them on …

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Make treatment rooms uniform. Time studies have shown that dental practices that set up their treatment rooms to be similar are able to work 10–12% faster. As your growth strategies bring in more new …

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Advice for the Marketing Coordinator – Make marketing a constant for your practice. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased …

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Check Your Referral Marketing Activity Level. Many specialists start off with excellent referral marketing outreach. Then after a few years, they begin to lose time and motivation to carry out these …

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Reach out to lower level A & B referring doctors. You may only talk to A & B referring doctor out of necessity when discussing a patient or a case, however, you should contact them on a …

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Look for opportunities to provide superior customer service. In today’s more competitive environment, you want your patients to feel highly satisfied with the care they receive at your office. The …

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Plan how you’ll respond to a crisis. What will you do if there’s an extended power outage or lack of online connectivity? How will you cope with a fire or flood that prevents you from using your …

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Reaching out and touch referring doctors. Select two or three referring doctors a day and call them to review patient cases and thank them for the referral. When you take the time to reach out it is …

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Advice for the Surgical Specialist – Present treatment with a positive attitude. If you don’t convey your strong convictions about the treatment you’re recommending, you’re less likely to get a …

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Always stay focused on referral marketing. An increase in production can cause surgical practices to spend less time reaching out to referring doctors.  However, a practice growth period is EXACTLY …

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