Eliminate unnecessary expenses. Almost all businesses, including surgical practices, end up with operating costs that may have made sense in the past but don’t make sense any more. Go through the …
Advice for the Marketing Coordinator – Project enthusiasm.
Advice for the Marketing Coordinator – Project enthusiasm. Even if you’re having a bad day, your job will be easier if you can surround yourself and others with positive personal energy. In your …
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Manage patient expectations.
Manage patient expectations. Your surgical patients will be happier with the care you provide if they know what to expect from treatment before it starts. Explain what will be done, why it’s …
Offer more value to your patients.
Offer more value to your patients. In today’s post-recession economy, people want more value for their money. For your practice, this means providing excellent customer service, offering multiple …
Set the pace.
Set the pace. Whenever there are signs that the team is slowing down—taking too long to answer the phone, getting behind on the schedule, reacting late to negative social media posts—it’s time for the …
Recognize that using smartphones makes information vulnerable.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there …
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Advice for the Surgical Specialist – Don’t be afraid to make non-clinical mistakes.
Advice for the Surgical Specialist – Don’t be afraid to make non-clinical mistakes. A no-risk leadership style is in itself a risky proposition. Consult with experts (CPA, lawyer, etc.) on major …
Document updated systems.
Document updated systems. Every system must be established in writing, with each step clearly delineated. The goal is to create the greatest possible efficiency. Implementing documented systems will …
Keep your social media posts short.
Keep your social media posts short. People are using smartphones for everything these days… including connections to their favorite social media sites. Even if there’s no character limit at the sites …
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Differentiate your surgical practice by educating referring doctors and their patients.
Differentiate your surgical practice by educating referring doctors and their patients. When there are new developments in oral surgery, be the office that provides informative updates to referring …
Make overhead control a team effort.
Make overhead control a team effort. Everyone on your team probably has a hand in spending practice money, so everyone can play a role in spending less. Unless you’ve trimmed overhead recently, you’ll …
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Be open to change.
Be open to change. Implant dentistry continues to evolve, especially on the business side. To be successful in today’s competitive environment, surgical specialist will need to make improvements to …
