Performance Target: Track the number of referrals and the production from each referral source. Marketing works best when you track results. Many practices have no idea what their marketing efforts …
What’s your practice’s brand personality?
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or …
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Use role-playing for training with scripts.
Use role-playing for training with scripts. Develop scripts that show surgical team members how to interact with patients, and then “act them out” during team meetings and training sessions. This …
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Keep patients extremely comfortable during treatment.
Keep patients extremely comfortable during treatment. Comfort and convenience matter to patients. Provide them with special amenities like beverages, blankets, pillows and magazines. All these …
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Recognize that using smartphones makes information vulnerable.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there …
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Advice for the Surgical Specialist—Focus on each patient as a unique individual.
Advice for the Surgical Specialist—Focus on each patient as a unique individual. It’s easy to get in the habit of running through case presentations mechanically, with no real acknowledgement of how …
Stay focused on the positive in meetings.
Stay focused on the positive in meetings. Every surgical team feels a certain amount of stress, so some complaints are bound to come up at staff meetings. But you should use an agenda—plus the right …
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Judge new technology by its impact on patient care.
Judge new technology by its impact on patient care. Dental practices are inundated with information about new products and services—from sophisticated equipment to disposable gloves. To determine if a …
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Communicate consistently with surgical patients.
Communicate consistently with surgical patients. Use scripts to keep all team members on the same page when talking with patients. It can be very frustrating for patients to hear conflicting answers …
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For Practice Owners – Valuation Factor: Production.
For Practice Owners – Valuation Factor: Production. Practice production growing for three years generally merits an increase in practice valuation. However, it is important to look at your rate of …
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Advice for the Surgical Specialist – Find your leadership style, and put it to good use.
Advice for the Surgical Specialist – Find your leadership style, and put it to good use. As practice leaders, doctors must develop leadership techniques that fit their personalities. Some can motivate …
Create strong connections between team members.
Create strong connections between team members. Even a small group of people who work together will develop highly complex interconnections—some positive, some not. As practice leader, you can (and …
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