Realize the power of scripting. Knowing what to say greatly enhances every interaction with patients. Use staff meetings to review and role-play training scripts. Scripts make everyone more confident …
Be prepared for questions and objections.
Be prepared for questions and objections. If patients are going to spend time and money on recommended treatment, they will understandably want to know more about what you’re proposing. Anticipate …
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Advice for the Surgical Specialist – Design all treatment rooms to be uniform.
Advice for the Surgical Specialist – Design all treatment rooms to be uniform. The more similar treatment rooms are, the more efficiently you and your team can work as you move from room to room. Why? …
Update your practice website.
Update your practice website. Many people will judge your practice—at least initially—by your website. If it looks unsophisticated, functions poorly or contains obviously outdated information, it will …
Good telephone skills matter.
Good telephone skills matter. If front desk staff members sound bored or rushed on the phone, they are sending a message that they have priorities other than the caller. That should never happen. …
Even the best practice may get an unfavorable social media review.
Even the best practice may get an unfavorable social media review. The age-old advice to pause and take a deep breath before responding in confrontational situations certainly applies here. …
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Advice for the Surgical Specialist – Start saving as early as possible.
Advice for the Surgical Specialist – Start saving as early as possible. Work with a financial advisor to balance your debt payments and savings for retirement. Even a small amount put into retirement …
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Advice for the Marketing Coordinator – Track how new patients found out about your practice.
Advice for the Marketing Coordinator – Track how new patients found out about your practice. To make sure you’re using the best marketing strategies and to allocate resources for maximum return on …
Train outside the office.
Train outside the office. Training can’t always be accomplished in the office. Teams should attend seminars that provide appropriate training based on each staff member’s duties and responsibilities. …
Get the schedule right.
Get the schedule right. The schedule affects nearly every aspect of practice operations. Poorly constructed schedules lead to chaotic results—frustrated patients, cancelled appointments, lost …
Watch for ways to collaborate with team members.
Watch for ways to collaborate with team members. In a well-run practice, each team member’s individual responsibilities are clearly spelled out. Yet there are always opportunities for staff members to …
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Make patients feel like part of their own personal oral healthcare team.
Make patients feel like part of their own personal oral healthcare team. Use “we” instead of “I” during patient interactions. Treat patients as the center of everyone’s attention while they are in …
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