Advice for the Marketing Coordinator – Be prepared to replace “tired” strategies. Even the best surgical marketing strategies can fall flat, especially if they have been overused. Solution: Use a wide …
Advice for the Surgical Specialist – Keep your team’s skills updated.
Advice for the Surgical Specialist – Keep your team’s skills updated. Work with your office manager to create a multi-year continuing education plan for each team member. The elements of such a plan …
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Present a “unified front” to patients.
Present a “unified front” to patients. It’s natural for members of the practice team to have differing opinions and even disagreements about various aspects of their work. These can lead to stress if …
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Advice for the Marketing Coordinator – Learn to play several roles.
Advice for the Marketing Coordinator – Learn to play several roles. As marketing coordinator, you should be prepared to take on multiple responsibilities, including: Helping to develop at least 15 …
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Make sure your tone of voice matches your words.
Make sure your tone of voice matches your words. When you’re greeting patients, you should sound enthusiastic and welcoming, but during hectic days, that can be difficult to pull off. Try to imagine a …
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For more efficient use of your time, review systems checklists regularly.
For more efficient use of your time, review systems checklists regularly. The practice should have a simple written checklist for every management and marketing system used. Before operating a system …
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Advice for the Surgical Specialist – Delegate everything you can.
Advice for the Surgical Specialist – Delegate everything you can. Effective leaders learn to work through their teams—not around them. The most successful doctors figure out how to delegate …
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Answer the phone after one or two rings.
Answer the phone after one or two rings. The longer surgical patients have to wait for you to pick up the phone, the more they will doubt your commitment to providing quality care and service. Assume …
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Attitude matters.
Attitude matters. Staff attitude is often the fundamental element that determines how patients perceive the practice. An upbeat, energized team will have a far more positive effect on patients. There …
Evaluate new products carefully.
Evaluate new products carefully. The surgical specialist and appropriate team members should be involved in judging whether new products will benefit the practice and its patients. Determine if a …
Monitor marketing results regularly.
Monitor marketing results regularly. Your surgical practice needs to know how effective its marketing efforts are. At least once a month, tabulate and compare the following with targets the practice …
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Advice for the Surgical Specialist – Have a sense of humor.
Advice for the Surgical Specialist – Have a sense of humor. No matter how well-run, all practices have their share of tough days. Things go wrong. Team members call in sick. Procedures take longer …
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