Advice for the Marketing Coordinator – Upgrade referrers. Put together a plan to reach out more frequently to your “B’ and “C” doctors. Over a six-month period, contact these doctors and their teams …

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Advice for the Front Desk Team – Educate patients about the surgical specialist. The more they know about your practice, the easier it is to create confidence in the care they will receive. A good …

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Show appreciation for your co-workers. Most people want to be recognized. This can be as simple as just saying “thank you” after another team member helps you with a patient. It’s easy to take fellow …

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Use “power words” during interactions with patients. Superior customer service depends on providing patients a positive experience. One of the best ways to create such an experience is to eliminate …

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Advice for the Marketing Coordinator – Ask for testimonials. Endorsements of your surgical practice from satisfied patients and referring doctors can serve as powerful marketing tools. Develop …

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Advice for the Surgical Specialist – Evaluate mid-year progress. Is your practice on target to reach its annual goals for production, referrals and collections? Do you know what’s working well and …

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Advice for the Surgical Specialist – Respond decisively to conflict. Staff conflict creates stress and can destroy efficiency, so deal with it quickly. Rather than taking sides, focus on resolving …

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Project confidence and professionalism. Whatever your role in the practice, your manner will affect the mood for everyone there, including patients. A surgical practice is a relatively small space, so …

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Publish social media content that is shareable. If you use social media for your surgical practice, don’t limit your posts to promoting your office. Include informative, valuable information that goes …

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Advice for the Financial Coordinator – Review the accounts receivable process. To determine the effectiveness of your collections process, answer the following questions: Does your practice have a …

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If you answer the first call from potential patients, establish rapport. When prospective patients call, make them feel that calling your practice was an excellent idea. This means that, in addition …

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Advice for the Surgical Specialist – Don’t take your team for granted. The more you concentrate on your clinical responsibilities, the greater the risk of paying too little attention to your team. As …

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