Perform procedural time studies at your surgical practice. Surprisingly, many practices have misconceptions about how long it takes surgical specialists and clinical team members to perform …

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Realize patients want more value today than ever before. Patients want the best value every time they spend their money. They have been conditioned by retailers to seek deals based on either lower …

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Turn “Can’t” into “Can.” Negative language can give surgical patients the impression that your staff is unwilling to meet their needs. Learn how to turn negatives into positives. Instead of saying you …

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Special Tip – Last Day of the Summer Book Sale. All books, e-books, whitepapers and brochures are 25% off at the Levin Group Store. Use code TOD25 at checkout to receive your discount. Popular items …

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Advice for the Surgical Specialist – Maintain a high profile in the community. Join local business organizations that facilitate networking and serve as forums for idea-sharing on improving the …

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Re-evaluate bulk ordering. Although bulk ordering can mean discounts, it locks the office into a set of purchases and may end up costing more than if the office had ordered supplies as needed. Some …

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Remove “No” from all conversations with surgical patients. Double-check to see if “No” occurs in any scripting your practice uses, and eliminate it. That word sends a negative message, in more ways …

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Survey patients regularly. Create a short survey about the total patient experience. For the best results, use a web-based survey that can be completed in the office on a laptop or tablet. If using …

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Highlight the practice’s brand. What are your practice’s competitive advantages? Are current and prospective patients aware of these attributes? Communicating the practice’s brand reinforces why …

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Scripting Tip: Don’t say that a staff member “tried her best.” This language suggests that the individual has limitations. However, patients aren’t coming to your practice for limitations. They choose …

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Create operating manuals for business systems. Using step-by-step system documentation, write a manual for each system explaining how to use it. This will play an important role in staff training and …

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Inspire each other by example. Maintaining emotional stability and projecting confidence allow everyone in your surgical office to function more effectively. Whether you feel upbeat or down, your …

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