Advice for the Marketing Coordinator – Keep marketing efforts consistent. The most effective marketing programs for surgical practices are consistent throughout the year and from one year to the next. …

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Don’t let morning meetings turn into something else. Daily Business Meetings™ set the tone for the day. Unless well-structured, they can turn into a 10-minute discussion of what was on TV last night. …

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Advice for the Surgical Specialist – Surprise your team. When was the last time you sent your staff flowers for a particularly challenging or successful day? Have you taken them out to dinner lately? …

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Review your surgical practice’s insurance participation. With the insurance picture in a constant state of flux, it makes sense for you to periodically look at how it’s affecting your practice and …

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Calculate the return on investment (ROI) for marketing activities. As with all business expenses, your marketing budget should be judged on the results it achieves. Set specific performance targets …

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Get up to speed with new technology. Wherever your practice is going, technology will play a role. Every new technology has a learning curve. Learn as much as you can, as fast as you can. Once …

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Initiate training with scripts. The best way to learn scripting is to practice using it… beginning with role-playing. In special or monthly staff meetings, some team members play the role of patients …

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Advice for the Surgical Specialist – Have a disaster plan in place. You may never encounter disaster in your practice. However, you should be prepared for it. To minimize the impact of a disaster, a …

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Learn to limit time-consuming chats with other team members. Inevitably, there will be times when a fellow team member wants to talk but you need to get something done. How can you cut off the …

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Handling patient complaints. Listen to what is being said and what is not being said. Ask patients what the desired outcome is. Offer alternatives to address the situation. The sooner you can resolve …

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Appoint more than one staff member to handle practice finances. Reduce the opportunity for a team member to falsify accounts by having more than one person working on practice finances. Never let the …

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Treatment Coordinators (TCs) are vital to surgical practices. The TC handles all implant scheduling, ensuring appropriate time slots and filling appointments to comply with the practice’s scheduling …

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