Advice for the Marketing Coordinator – Customize your marketing strategies. Target marketing strategies based on the level of referrals you receive from each practice. Top referring doctors and their …

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Provide thoughtful “creature comforts” for your surgical patients. Your patients will feel like welcome guests if you have nice extras in your reception area. Offer bottled water and other beverages. …

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Keep your performance targets in mind. All staff members can contribute to the success of the practice by knowing and tracking targets that relate to their jobs. From the treatment coordinator …

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Advice for the Surgical Specialist – Motivate staff every day. Whether you realize it or not, staff members take their cues from you. You owe it to them and the practice to motivate the team to do …

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Advice for the Front Desk Team – Don’t procrastinate on overdue accounts. The longer you wait for overdue payments, the less likely you are to collect. Contact patients who owe money to the practice …

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Help surgical patients when they seem stressed. Whatever your role in the practice, you’re in a position to help patients who are feeling anxious. Chat with them about the weather, sports, a movie you …

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Track case acceptance rates. Surgical practices need to monitor treatment case acceptance rates to determine how the practice can improve. Track each type of treatment separately. This will enable you …

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Advice for the Surgical Specialist – Consistently share information. Some doctors fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping …

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Do the little extras. For example, if you see a piece of trash on the floor in the reception area, don’t ignore it. Pick it up and throw it away. While that specific activity may not be in your job …

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Advice for the Marketing Coordinator – Use targets to improve marketing performance. Rather than saying you want to get more doctor referrals, use a specific target such as generating 15% more …

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Scripting Tip – Avoid making “policy” statements to patients. Sentences that begin with “Our policy is…” give the impression that the practice has inflexible rules that must be obeyed. Patients will …

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Put your practice under the microscope. Every six months, your team should do an office walk-through with a checklist. It’s easy to overlook chips in the paint, snags in the carpet, or cracks in the …

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