Advice for the Team – Keep administrative duties from reducing production. Your practice has a team for a reason—to make it possible for the surgical specialist to spend more time chairside, providing …

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Advice for the Front Desk Coordinator – Use the sunset rule. It requires you to return all phone calls or emails by sunset of your workday. If a patient calls, return the call… if you get an email, …

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Advice for the Practice Leader – Use these basic CEO behaviors every day. You can have a profound, positive effect on team members if you: Come to the office energized every day Greet every team …

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Learn how to distract patients with small talk. Many patients become fearful or anxious about seeing the surgical specialist. Be prepared to talk about anything but treatment, keeping patients’ minds …

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Advice for the Marketing Coordinator – Set marketing targets for the year. Measurable targets help drive performance. If the target is to increase referrals 15% annually, you must also set weekly and …

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To avoid seeming negative, think about something positive. It’s only human to have bad days, moodiness or doubts. However, you need to insulate patients from such negativity. Try this: just before …

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Advice for the Front Desk Coordinator – Write down patients’ personal details. Document what you learn about new patients during their first phone call to the practice. At the morning meeting on the …

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Recognize the need for assessment. Just as you examine your patients before treatment, your practice should be examined periodically. Don’t try to do it yourself. The business analysis of a practice …

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Get the best price on anything the practice buys. There may have been a time when you didn’t have to worry about controlling expenses, but those days are gone for most practices. Get in the habit of …

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Change décor to change perceptions. The image and appearance of your practice influences your level of case acceptance and patient satisfaction. To change patient impressions of the practice, upgrade …

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Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. A pleasant demeanor and an enthusiastic manner help build strong …

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Create better interoffice communication. Any patient who is referred for interdisciplinary care should trigger a conversation between the two offices. All too often, written communication goes unread …

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