Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
New Rule: Never say anything bad about patients or team members.
New Rule: Never say anything bad about patients or team members. This is harder than it sounds. Some patients can be very “challenging.” Some team members, though perfectly good at their jobs, may …
Continue Reading about New Rule: Never say anything bad about patients or team members. →
Performance Target: Doctors should achieve the daily production goal 90% of the time.
Performance Target: Doctors should achieve the daily production goal 90% of the time. Consistency is the hallmark of breakthrough performance. If you want to reach your annual production goal by …
Practice Valuation Factor: Accounts Receivable.
Practice Valuation Factor: Accounts Receivable. Uncollected—perhaps uncollectible—money can undermine the value of your practice. The seller and buyer will need to negotiate who will be responsible …
Continue Reading about Practice Valuation Factor: Accounts Receivable. →
Advice for Staff Members – Reassure patients about recommended treatment.
Advice for Staff Members – Reassure patients about recommended treatment. Only the doctor can recommend clinical treatment, but all team members can help patients feel good about accepting it. Praise …
Continue Reading about Advice for Staff Members – Reassure patients about recommended treatment. →
What is your practice’s brand personality?
What is your practice’s brand personality? Market research indicates that people think of businesses, products and services in human terms. If your surgical practice were a person, how would you …
Continue Reading about What is your practice’s brand personality? →
Advice to Administrative Staff Members – Dress to impress.
Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …
Continue Reading about Advice to Administrative Staff Members – Dress to impress. →
Don’t underestimate the effects of stress.
Don’t underestimate the effects of stress. A little stress often enables people to perform well. But a lot of stress, day after day, can cause serious damage. Stress wears you down physically, …
Continue Reading about Don’t underestimate the effects of stress. →
Performance Target: Schedule all larger cases within seven days.
Performance Target: Schedule all larger cases within seven days. These cases are the most difficult for patients to accept, so you should schedule them as quickly as possible, while patients remain …
Continue Reading about Performance Target: Schedule all larger cases within seven days. →
Stop trying to prove you’re perfect.
Stop trying to prove you’re perfect. When you make mistakes, take ownership of them. If you make excuses or blame others, your teammates will have difficulty seeing you as a trustworthy member of the …
Continue Reading about Stop trying to prove you’re perfect. →
Performance Target: Increase patient referrals by 18% annually.
Performance Target: Increase patient referrals by 18% annually. Surgical specialists typically receive most of their referrals from doctors, but patients can also refer to your practice. Use a …
Continue Reading about Performance Target: Increase patient referrals by 18% annually. →
Make a great first impression on patients.
Make a great first impression on patients. When new patients present to your office, they’ll judge your practice on the basis of the “feel” they get rather than on clinical factors. Whatever your role …
Continue Reading about Make a great first impression on patients. →
