Write the script for a better patient experience. Every routine interaction between staff and patients contributes to the quality of the patient experience, for better or worse. Well-written and …

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Understand the change in consumer behavior. In the post-recession economy, consumers of all income levels who once made impulsive buying decisions now often postpone spending. This mentality makes it …

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For Practice Owners – Valuation Factor: The Lease. If you lease your office space, it can be a critical factor in practice valuation. A lease that expires within a year or two will reduce practice …

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Communicate better with other team members. It’s not just what you say to patients that’s important. How team members communicate with each other often makes the difference between a smooth-running …

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Performance Target: Increase doctor production by 20% annually. All systems must be operating at optimal levels for this to happen, and the doctor must delegate virtually all non-clinical activities …

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Make sure all team members are on the same page. When team members give patients different answers to the same question, your practice will seem unprofessional, disorganized and inefficient. Use …

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Implement multiple referral strategies. Analyze your referral sources on the basis of their current referrals and their potential. Create strategies for maintaining close relations with top referrers, …

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Promote implants to aging baby boomers. From a marketing standpoint, implants are ideally suited to this generation. Boomers associate missing teeth and dentures with “old people,” not with …

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Advice to the Treatment Coordinator – Learn from rejection. When doctors have a case rejected, they tend to feel badly and take it personally. Sales people don’t react that way. When sales people have …

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For Practice Owners – Valuation Factor: Staff Longevity. When team members have been with the practice for a long time, it suggests that they can provide continuity as your surgical practice changes …

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Performance Target: Track the number of referrals and the production from each referral source. Marketing works best when you track results. Many practices have no idea what their marketing efforts …

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Advice for the Doctor – Try not to react defensively to unfavorable social media reviews. The age-old advice to pause and take a deep breath before responding in confrontational situations certainly …

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